Gone are the days when a web business owner goes to a search engine optimization company and pays at least ten 100 dollar bills for a monthly package of backlinks, article publications, social bookmarking and all the other SEO stuff. They just wanted traffic to lurk on their website and hunt for its food.
Today, the customers…Yes! YOUR customers need more than a flashy website. As Brian Solis says in his recent book What’s the Future of Business: “Customers are evolving into something new—they’re more connected, empowered and demanding.”
Are you listening to these words echoing in your mind? You cannot get away with this situation; adapt the change or die. Conversion rate optimization is the right way of getting your customers engaged and letting them through a funnel that literally helps them to buy a product.
That customer-conversion analogy takes me away from the topic and our core discussion i.e., WordPress and how to boost conversion rate by using some very essential plugins. Over 68 million sites around the world are now powered by WordPress and a growing number of them are related to business.
WordPress development agencies have a great responsibility that their client site is developed to be profitable and is capable of providing great user experience. This means giving your clients a solid base for better rankings, lower bounce rates that can result in higher conversions.
Enlisted are some powerful WordPress plugins that you can use or recommend/deploy to your client websites to help them boost their conversion rates.
If there is one plugin that is must for every website, it should be Jetpack. Previously available only for #Wordpress users, now self hosted websites can also avail its benefits. From stats to slideshow creator, this bundle of many small plugins that can enhance and super-charge your client’s website. It has also got many social marketing features including likes, subscriptions and social media integrated comments.
2) Smart Reporter
WordPress is no more a blogging platform it used to be. It gives complete support to ecommerce through plugins like WP ecommerce. Smart Reporter for WP ecommerce and WooCommerce provides in-depth insight for businesses that are selling products online. They can also get help in their future business decisions by easy to understand product performance charts and their sales trend.
3) WP Super Popup
Pop-ups, with all their benefits, can be ugly and distracting. WP Super Popup is a different story. It allows you to create dynamic and fully configurable pop-ups that are completely compatible with any caching plugin. With WYSIWYG editor and live preview, you can help your clients increase their subscriber rate.
4) Relevanssi and Search Meter
The default WordPress search is good but Relevanssi along with Search Meter ups the ante for businesses. If you want to give search results that integrates relevance and partial word matching, then Relevanssi is the perfect tool to deploy.
Search tools are what all businesses need. Search meter understands these needs by providing what visitors are looking for in the search bar. Using these results, businesses can then create relevant blog posts or add related items to increase their sales.
5) W3 Total Cache or WP SuperCache
Last but not the least, conversion rate is highly dependent on site load time. Sluggish websites not just repel prospective customers but also get lower search ranks. Agencies must make sure that they provide complete strategy that can make their client site render faster than their competitors. Caching is highly important in website optimization. While improving site performance, it also paves way to serve more concurrent visitors.
W3 Total Cache or WP SuperCache are both the best plugins in cache. If applied along with CDN and reverse proxy servers like Nginx, your client site will be saving considerable visitor time while being search engine’s favourite child.
As we have referenced some of the best plugin choices to increase conversion rates on your WordPress site, we also highly recommend getting WordPress Optimization Guide as a jet fuel to outburst leads and conversions.