The Internet has transformed almost every company into a technology venture, and cloud computing now sits at the heart of many of those ventures. And yet if cloud computing is now cloud drives innovationubiquitous, many people still don’t realize that cloud technology has power beyond security and storage.

Explains Monica Brink, Sr. Solution Marketing Manager at BMC Software, “Cloud computing has really proven itself as an enabler of business agility and improved IT economics and has moved on from being a science experiment in the corner of the data center to becoming an integral part of IT strategies.”

Let’s take a look at three specific ways the cloud drives innovation:

Lower barriers to entry

Up-and-coming ventures need to make the most out of two valuable assets: capital and time. Especially in a start-up’s beginning stages, it doesn’t make sense to invest in expensive and complex technology infrastructure. Cloud computing allows new projects to get up and running with minimal overhead and investment.

“Cloud computing will transform businesses and business models, increasing their flexibility and lowering their risks,” says Anthony J. Cecchini of Information Technology Partners, Inc. “What’s not to like about an infinitely scalable, pay-as-you-go business model?”

Cloud computing also gives organizations access to resources beyond their immediate markets. “Continuing developments in cloud and mobile and the interplay of these technologies is enabling new business models that take advantage of economies of scale, provide virtual access to supply chains and allow physical products to operate in the cloud,” says Cecchini.

Scale seamlessly

With cloud computing, the ability to scale is instantaneous. As business requirements evolve, IT can quickly adapt.

“Cloud computing gives IT the capability to provision and scale IT resources very quickly to meet changing business needs,” says Brink. In the past, IT would have to go through an extensive process to request resources and build infrastructure.

“This process could take weeks or even months,” adds Brink. “Cloud computing enables a shared pool of IT resources, whether from a private cloud or a public cloud, to reduce time to market.”

Spend less time troubleshooting

With cloud computing, companies can position their IT teams as strategic business arms.

“Time and again, I have heard from my customers that they would rather have their IT staff concentrate on developing, selling, and delivering their company’s products and services rather than troubleshooting IT issues,” Malek El Khazen of Logicalis US.

The cloud drives innovation by transforming IT departments into corporate growth drivers.

“The cloud isn’t just some technology relegated to the back room in corporate America,” says El Khazen. “It’s a game-changing technology that will touch every aspect of our lives as time marches forward.”