Ever since TikTok first broke into the international scene in 2017, it quickly began establishing itself as one of the top social media apps in the world. Today, it reigns as the most-installed app for more than ten quarters running. With more than one billion monthly active users, it is the fourth-largest social media platform globally.

How much can you actually earn in terms of money on TikTok, though?

Fortunately, you don’t have to take a wild guess. Our TikTok money calculator and best practice strategies will help determine your estimated earnings so you can decide whether making lots of TikTok content is worth your time.

Fun Fact: TikTok has propelled many ordinary individuals to fame and fortune, with influencers earning substantial incomes through brand partnerships and sponsored content.

Key Takeaways: Using the TikTok Calculator to Your Advantage

  • Earnings Estimation: Provides an estimated range of earnings based on current TikTok metrics, helping users gauge potential income from their activities on the platform.
  • Engagement Analysis: Evaluates user engagement levels, which are crucial for monetizing content effectively on TikTok.
  • Strategic Planning: Assists TikTok content creators and marketers in strategic planning by providing insights into potential earnings, influencing content creation and promotional strategies.
  • Useful for Negotiations: Helps influencers and brands in negotiation processes by providing a benchmark for potential earnings, ensuring fair compensation based on actual data.
  • Motivational Tool: Acts as a motivational tool for TikTok users by projecting potential growth and earnings, encouraging them to optimize their content for better performance.

TikTok Calculator for Influencers

Ready to see how much you can earn on TikTok? All you need to do is plug in your account's total number of likes, total number of comments, and total number of followers.

Tiktok Calculator

Note: The above calculator provides a reasonable estimate, not a perfect prediction. No TikTok money calculator can be perfectly accurate because TikTok doesn't reveal the algorithm it uses to dole out earnings to its creators.

What Exactly Is the TikTok Calculator?

The TikTok Calculator is a digital tool designed to estimate potential earnings from TikTok based on user engagement and following.

It analyzes various factors such as follower count, engagement rate, and the average views per video to provide an approximation of what TikTokers might earn from their content.

This calculator is particularly useful for influencers looking to monetize their presence or brands aiming to understand the potential ROI from influencer partnerships on TikTok.

Understanding the TikTok Money Calculator

In simplest terms, our TikTok Money Calculator serves as a valuable resource for those seeking to monetize their presence on the platform.

By providing estimates of potential TikTok earnings, our tool empowers you to make informed decisions about your monetization strategy.

By analyzing key metrics like engagement rates and follower counts, creators can gain an understanding of their earning potential through things like the app’s Creator Fund, which enables users to make money on TikTok and tailor their strategies following the latest trends.

But that’s not all. Our calculator helps you understand the earning potential of ecommerce brand partnerships.

By accounting for the same factors mentioned above, the calculator can also generate estimates of how much you can charge for sponsored posts, product placements, and influencer marketing campaigns.

Factors Influencing Your TikTok Earnings

As we’ve alluded to, several factors will impact your earning potential on TikTok, including the following:

Engagement Rate

Engagement rate stands out as a critical determinant of one’s earnings on TikTok. It measures the level of interaction and connection between you and your TikTok fans. And there are multiple types of engagement to keep track of, including view counts, comments, and shares.

A higher engagement rate signifies that your TikTok page has built a more dedicated and active audience. It also translates to higher visibility and potential earnings for your channel.

With that in mind, you need to prioritize driving meaningful engagement with your audience to maximize your earning potential. And that means following the latest TikTok trends, posting high-quality videos, and generally keeping your channel fresh. Still, you must remember why people followed you in the first place, and make sure you are delivering consistent value and entertainment based on those reasons.

Follower Count

Right alongside your engagement rate, your follower count plays a major role in influencing your potential TikTok earnings. It’s important, however, to prioritize building an engaged and loyal following as opposed to solely focusing on increasing your follower count to maximize your income.

Prospective brand partners and the platform itself care about engagement, as we explained above, not just how many people have followed your account. Therefore, though you should strive to get your total follower count numbers as high as possible, you should refrain from doing so at the expense of engagement.


Niches refer to specific interests and approaches to content creation. As such, you must choose yours wisely if you want to enjoy long-term success on TikTok.

Make sure the subject is something you are passionate and knowledgeable about. You’ll need to be posting content regularly, most likely once per day (or more), so if you base your entire channel on a topic that you aren’t all that interested in, managing your page can become burdensome.

Also, consider how saturated each niche is. If you have several things you are very interested in or passionate about, consider which of them will provide you with the best opportunity to grow your channel. Take advantage of trending topics and hashtags to help build momentum as well.

Finally, some niches are simply better for making money. YouTube creator Deniz Sancar lasered in on 4 main factors to consider when choosing a niche (outside of your passion and interest in it): saturation, audience size, how easy it is to make the content, and cost of producing the content. You can check out his full breakdown if you're interested in learning his top picks.

Content Quality

As a video-first platform, TikTok is all about content quality and digestibility. If you consistently publish high-quality videos, you are more likely to attract a dedicated audience and unlock lucrative opportunities.

That doesn’t mean you have to run out and buy studio-grade equipment, as you can record quality video content and publish it right from your phone. Modern smartphones now have incredible cameras and decent microphones, making it cheaper than ever to make high-quality videos.

You may also want to consider investing in a wearable microphone to maximize your audio quality and a bright light to improve lighting. You would be amazed to see the difference that great lighting (and good camera angles) makes in the quality of any video.

bad vs good lighting
Poor vs good lighting example from UNC Chapel Hill

Post Timing and Frequency

Timing is everything, especially when it comes to posting on TikTok. To that end, researchers have identified a few key time slots that are best for posting on TikTok, which are as follows:

  • Tuesdays at 9 a.m.
  • Thursdays at 12 p.m. and 7 p.m.
  • Tuesdays, Wednesdays, and Thursday afternoons, in general

These represent some of the busiest stretches on the platform. As such, they’re good starting points with which you’ll have a great chance of getting your content in front of your target audience.

Strategies to Increase Your TikTok Engagement Rate

Here are some simple tips to maximize your engagement and grow your channel on TikTok:

Always Strive to Improve Your Content

No matter how good you think your content is, it can always improve. Make sure you are producing visually appealing and engaging videos that resonate with your target audience. Focus on things like storytelling, humor, or education to capture the viewer’s attention and encourage interaction.

It’s okay to mix things up and offer a variety of all three values to your audience from time to time, but it’s important to be consistent. If you gained early success with skits and comedy, it’d be best to continuously incorporate these themes into your future content so you don’t lose followers.

Research popular and relevant hashtags, then incorporate them into your video descriptions. Make sure to follow popular creators within your niche so you know what kind of hashtags to use. Adding just a few hashtags can dramatically increase discoverability. And participating in things like trending challenges or viral trends can attract an even wider audience that boosts engagement.

TikTok hashtags

One great strategy that many TikTok pros use is to look out for trending sounds that they can jump on and use their your own original way. TikTok is more likely to recommend your video to others if they have watched other similar videos so this is a great way to get on the For You page.

Collaborate With Other Creators

Partnering with fellow TikTok creators can also work to expand your reach and expose your content to new audiences. Collaborative videos foster community engagement and encourage TikTok users to interact with your content through likes, comments, and sharing.

Do keep in mind, though, that you’ll want to build up your following and establish yourself as a creative publisher before seeking out collaboration opportunities. Established influencers won’t partner with you unless you bring something to the table. If your account is relatively new or small, you can make use of the Duet feature to make jokes or continue the conversation of another popular creator. This helps make TikTok recommend your videos to the original poster's fans and viewers much more.

tiktok duet

Be Consistent

Maintain a consistent posting schedule to keep your audience engaged and coming back for more. You cannot post once every week or so and expect to grow your following. You need to publish content a few times per week at minimum. Most importantly, post on the same days and at about the same time each week.

Engage With Your Audience

Respond to comments, messages, and mentions to show you are actually monitoring your channel. Don’t “post and ghost,” as doing so can lead to less engagement over time. Instead, ask questions, encourage participation, and engage with your fans. Many top creators like to use the reply with post feature which allows you to reply to a comment with a full video to continue the conversation.

Monetizing Your TikTok Account Through Brand Partnerships

As a TikTok influencer, you’ll have a chance to monetize your account through lucrative brand partnerships. This is especially important on TikTok because the platform's creator fund pays much less than most other social media monetization programs like YouTube's.

Here’s how to capitalize on these brand collaborations:

One of the simplest collaboration opportunities involves sponsored posts. With these, you’ll work with brands to create sponsored content that promotes their products or services to your audience. If you have a modest following, the brand may offer you free products or services in exchange for your endorsement. And as you grow your channel, you can ask for more favorable terms.

TikTok sponsored post examples

Before agreeing to a sponsored post, though, you must ensure that the products you are promoting align with your values and content style. You must maintain authenticity and credibility with your followers.

Product Placements

Integrating branded products into your videos can showcase their features and benefits to your audience. Since this method is a bit more subtle than sponsored posts, you’ll want to strive to make the placement authentic so that you can drive engagement with the brand.

For example, if you are working with a grill manufacturer, you could open your video by using the grill and ensuring its brand name is clearly visible. While it’s okay to drop a mention of the brand, don’t be pushy. Unlike sponsored posts, which can be more direct, content that incorporates product placement should not feel like an ad. However, you must clearly indicate that the video is an ad per FTC guidelines whether you add the disclosure in the description or in the video itself.

Influencer Marketing Campaigns

You can participate in influencer marketing campaigns organized by brands to promote their products or services to a broader audience. Typically, you’ll work with the company’s marketing team and other creators to deliver cohesive and impactful content, such as multiple product placements, sponsored posts, and other visibility-increasing efforts.

Maximizing Earnings Through the TikTok Creator Fund

Early this year, TikTok revamped its Creator Fund, making it easier for users to earn money on the platform and increasing their earning potential as well. In fact, just six months in, the changes increased creator revenue by 2.5x.

Here’s a breakdown of how you can take advantage of the Fund:

Understand Eligibility Requirements

First and foremost, you must meet the Fund’s basic eligibility requirements. Fortunately, TikTok has some straightforward rules regarding eligibility:

  • You must have at least 10K authentic followers
  • You must have accrued at least 100K video views in the last 30 days
  • You must adhere to the Community Guidelines

Additionally, you must live in an eligible country. These currently include the U.S., U.K., Germany, Italy, France, and Spain.

Focus on Creating Viral Content

Work on producing engaging and shareable content that resonates with your audience. A single viral video can propel you past the 10K follower and 100K video view thresholds. But it’s wise to continue experimenting with different trends, formats, and topics to capture viewer attention and drive further engagement.

Consistently Grow Your Follower Base

Actively promote your TikTok account across other social media platforms and collaborate with other creators to expand your reach and attract new followers. Increasing your follower base enhances your earning potential from the Creator Fund as more viewers engage with your content.

Diversifying Your Income Streams on TikTok

There are, in fact, a number of ways to build your income through TikTok aside from the Creator Fund and branded partnerships. For instance, you can leverage your influence to sell your own branded goods to capture drastically higher margins. Depending on your niche, you may be able to sell digital products like eBooks, courses, clothing, or accessories.

Additionally, consider offering exclusive content or perks through platforms like Patreon. By providing premium content or behind-the-scenes access to dedicated fans, you can generate recurring revenue. Obviously, you'll need to build up a loyal audience before this point, but it can be a viable option for even medium and small-sized accounts as long as your audience is very supportive.

No matter how successful you become on TikTok, it’s important to diversify. Charli D’Amelio, one of the world’s highest-earning TikTok influencers, rakes in an estimated $105,770 per post. But even she is diversifying her portfolio, launching multiple brands, including Be Happy Snacks and D’Amelio Footwear.

While you may not be able to launch your own company using your TikTok revenue, you can certainly diversify using the strategies outlined above. In doing so, you’ll be building a more resilient income and maximizing your earnings.

Alternative Platforms for Monetization: Instagram and YouTube

We mentioned them way back at the start, but if you are looking for alternative platforms to generate revenue, Instagram and YouTube represent the top options. According to social media marketing pros, Instagram is the best platform for selling products. On the flip side, YouTube and its Shorts feature are actually starting to outpace TikTok as the most popular short-form video platform.

You shouldn’t think of this as an “either-or” conversation, though, as you can use multiple platforms to build revenue. It’s just important that you gain an understanding of how each one works in terms of monetization.

Making Money on Instagram

Coming far from its humble beginnings as a simple image-sharing platform, Instagram now offers several monetization opportunities for its users, including sponsored posts, affiliate marketing, and brand collaborations.

Instagram reels examples

Keep in mind, though, that just as it is with TikTok, you’ll need to build a loyal fanbase to start earning on Instagram. Fortunately, there are tons of tools to help, including Creator Studio, a free marketing solution, and an analytics app.

Once you get your account going and start publishing content, work on perfecting your Reels, Instagram’s answer to TikTok and YouTube Shorts. These are short, engaging, and fun videos meant to snag the audience's attention and stop users mid-scroll.

Racking Up Income on YouTube

As for YouTube, the platform provides revenue earnings through ad placements, sponsorships, and affiliate marketing. You can earn money based on the ad revenue generated from your videos, as well as partnerships with brands.

Just as with any media platform, you’ll want to take the time to research the latest trends in order to determine what to create. Also, use a combination of Shorts and standard videos to diversify your content portfolio and maximize engagement. Shorts (just like TikToks and Reels) are quick and snappy, providing a means of drawing in new audiences and keeping your core fanbase engaged in between longer posts.

Weighing Your Earning Potential

Your earning potential can vary greatly between these three platforms, and it will depend on factors like your content niche, the size of your following, and overall engagement.

To illustrate, a creator with 100,000 followers and high engagement rates might earn $500 to $2,000 per sponsored post on Instagram. On YouTube, a creator with a similar following might earn $500 to $2,500 per sponsored video.

TikTok’s monetization options are still evolving, making it tougher to predict revenue. Fortunately, our TikTok monetization calculator can help you predict revenue opportunities and decide whether the platform is a good fit for your goals.

How Much Money Can You Make on TikTok?

The amount of money you can make on TikTok varies significantly based on factors such as follower count, engagement rates, and partnership deals. Generally, TikTok creators can earn from a few dollars to thousands per post.

Major influencers with millions of followers and high engagement rates can earn substantial sums through brand partnerships, sponsorships, and TikTok’s Creator Fund. For a rough estimate, a TikTok calculator can provide insights based on current metrics such as average views and engagement rates.

How to Become a TikTok Influencer and Earn Money

Becoming a TikTok influencer and earning money involves several strategic steps:

  1. Define Your Niche: Identify and focus on a specific topic or area that you are passionate about. This could be anything from dance and comedy to cooking or DIY projects.
  2. Create Engaging Content: Produce high-quality and engaging content that resonates with your audience. Use creative storytelling, high-quality visuals, and maintain a consistent posting schedule.
  3. Grow Your Following: Engage with your audience by responding to comments, participating in challenges, and collaborating with other creators. Use relevant hashtags to increase the visibility of your posts.
  4. Leverage TikTok Features: Utilize TikTok’s various features like live streaming, effects, and sounds to enhance your content and engage viewers.
  5. Engage with Brands: As your following grows, you can start reaching out to brands or wait for them to notice you for sponsorships and collaborations. Having a media kit ready with your metrics can help in negotiations.
  6. Monetize Your Influence: Apart from brand deals, you can also earn through TikTok’s Creator Fund, set up a merchandise line, or direct your followers to other monetized platforms like YouTube or a personal blog.

By following these steps and continuously analyzing your performance with tools like the TikTok calculator, you can strategically increase your potential earnings and establish a successful career as a TikTok influencer.

Wrapping Up: Your Succesful TikTok Monetization Strategy

By using tools like our TikTok Money Calculator and implementing diverse monetization strategies, you can optimize your earnings on the platform.

Plus, exploring alternatives like Instagram and YouTube can help you forge additional revenue streams and opportunities for growth.

Ultimately, your focus should be on creating valuable content, engaging with your audience, and using your influence to generate a sustainable income.