Alex Cooper Net Worth: Building a $38 Million Podcast Empire

Alexandra Cooper, famously known as Alex Cooper, is one of the world’s most popular podcasters and YouTubers. She earned fame hosting the Call Her Daddy podcast, which she initially co-created with Sofia Franklyn.

As of 2024, Alex Cooper’s net worth is estimated at $38 million.

On her famous podcast, Cooper has had many exclusive interviews with major celebrities like Kamala Harris, Avril Lavigne, Miley Cyrus, Kate Hudson, Chelsea Handler, and Dave Portnoy, among others.

In August 2024, Alexandra Cooper became the “talk of the town” when she signed a three-year deal with SiriusXM valued at around $125 million. This wasn’t the first major contract Alex Cooper has signed, though.

In this article, we’ll explore Alex Cooper’s rise to fame, her lucrative deals with major streaming services, as well as her sources of income.

Alex Cooper’s Net Worth Breakdown:

Cooper’s primary sources of income are her Barcrest, Spotify, and SiriusXM streaming deals. However, this isn’t all that contributes to her net worth. Cooper also has a production network, earns a fortune from sponsored content, and most likely has other investments based on her steep net worth.

According to our data, Cooper will have earned $60 million from Spotify by the end of 2024. Before this deal, she earned $1 million through her first deal with Barcrest and over $500,000 for her last year with the company.

Since her deal with SiriusXM is yet to start bringing in the cash, we can only include the $61.5 million of other earnings we know of in our calculations. However, it’s important to note that Alexandra Cooper’s net worth also includes sponsored content earnings, which remain undisclosed. Post-taxation, we estimated her current net worth to be around $38 million (assuming a federal tax rate of 37%).

Provided that she fulfills her latest contract to its final date, she’s going to be worth over $100 million by 2028.

Alex Cooper Net Worth: Early Life and Education

Alexandra Cooper was born on August 21, 1994, in Newton, Pennsylvania. She has three siblings and her parents are Bryan, a TV sports producer, and Laurie, a psychologist.

Cooper attended The Pennington School in Mercer County, New Jersey, a private prep school with fees of $46,000 a year. She then enrolled at Boston University where she studied film and television and played Division I soccer on the school team. The blonde soccer star was a midfielder on the team between 2013 and 2015.

In 2017, Cooper graduated from Boston University and decided to focus on her online career. She honed her video and audio editing skills as a teen and this was the passion she chose to pursue post-graduation.

Personal Life

In 2023, Alexandra Cooper got engaged to producer Matt Kaplan, whom she married on April 6, 2024, in Riviera Maya in Mexico.

Alex Cooper Net Worth: From a Job in Sales to a Multimillion Podcast Deal

After graduation, Cooper’s boyfriend at the time, the Mets pitcher Noah Syndergaard, helped her find a sales job at a magazine. However, she didn’t like the job and when she was eventually laid off, she was happy about it.

“I got a job through my famous boyfriend, and I was living with him. I didn’t have anything of my own. I was completely losing myself,” she said.

In 2016, she started working as an on-air studio anchor for Dirty Water Media.

It wouldn’t be long until Alex Cooper found her calling by creating her podcast with her roommate Sofia Franklyn, which they co-hosted for several years.

Launching the Call Her Daddy Podcast

When she graduated from college, Cooper moved to New York City to live with her boyfriend and work in advertising sales. However, since that didn’t pan out, she partnered with her college roommate Sofia Franklyn to create the podcast Call Her Daddy.

The podcast experienced impressive growth from the outset. Within two months, its initial 12,000 downloads grew to two million. The unique approach and quality content prompted Dave Portnoy’s Barstool Sports podcast network to acquire Call Her Daddy only a month after its first episode.

Barstool Sports bought the rights to Call Her Daddy, agreeing to pay Cooper and Franklyn each $75,000 a year plus bonuses based on merchandise sales, branded alcohol sales, and downloads.

The show was incredibly popular, which means that Cooper and Franklyn earned a fortune in bonuses. In the first year since its launch, the partners had earned $500,000 each.

Breaking It Off with Barstool and Franklyn

Based on their success, Cooper and Franklyn started seeking a better financial deal along with the IP rights for the show. They stopped recording for over a month while the matter was under discussion.

In May 2020, Portnoy offered the two partners ownership of the IP, and increased cut of merchandise sales, as well as $500,000 starting wages – a major jump from the previous deal. However, while Alex Cooper agreed to the changes, Franklyn didn’t. Subsequently, the duo parted ways as cohosts, roommates, and friends.

“The moment Dave Portnoy was like, ‘I will give you your IP’, I was like, ‘Great, I will do anything’,” Cooper explained. However, her former partner tells a different story:

[Alex] decided that instead of trying to figure this out, ‘I’m just going to take this for myself and run with it. That’s what she did.

After the co-hosts broke their partnership off, Alex Cooper remained with the old podcast, while Franklyn formed a new one, Sofia with An F.

While neither side of the story has been corroborated, Cooper ultimately stayed with Barstool and parted ways with her podcast partner. She would remain with Barstool for another year, proving to be an even bigger success on her own. Call Her Daddy became the most popular female-created podcast on Spotify, which led to her amazing Spotify deal.

Cooper’s Deal with Spotify

In 2021, Alexandra Cooper entered into a three-year exclusive deal with Spotify, reportedly worth $60 million. She’d parted ways with her co-creator on the podcast and continued to work on it solo, producing content with guest contributors and on her own. Cooper once mentioned that she got a bigger offer from Amazon, but she chose Spotify because they offered her more creative freedom.

“I knew Spotify was going to treat me the same as Barstool – if not better – because the way they talked about their relationships with creators was exactly what I wanted, which is: ‘Do what you want. We’re here to help’,” she said.

Because of this deal, Alex Cooper became Spotify’s highest-earning female podcaster in 2021, behind only Joe Rogan’s Joe Rogan Experience.

Not long after it was established, the podcast Call Her Daddy became a premier destination for relationship advice and celebrity interviews. Soon after she signed the three-year deal with Spotify, she started pivoting toward different topics, such as mental health.

“I got pigeonholed completely to being the girl that gives a good blow job and has great sex advice. No doubt about it – that’s why I was so successful, but it also hurt my image,” she explained.

Even though she almost entirely changed the narrative on her podcast, Cooper’s focus on mental health and long-term relationships only strengthened her listenership. In 2021, the podcast Call Her Daddy ranked number 2 on Spotify. On average, it garners over 5 million downloads per episode to this day, most of which are by women.

At this point, Cooper had become a star and a household name. Dawn Ostroff, Spotify’s Chief Content Officer even claimed that Alex is the equivalent of Oprah Winfrey or Ellen DeGeneres because of her ability to touch people.

By 2023, Spotify’s founder and CEO Daniel Ek shared that Alex Cooper’s podcast helped drive the surge in year-over-year revenue by 11% and monthly active users by 27%. This was partly due to the guest appearances on Cooper’s podcast, which led to spikes in streaming numbers.

Cooper has been masterful in driving engagement with artists and other celebrities. For instance, John Legend’s numbers climbed 200% and John Mayer’s numbers climbed 350% after appearances on the show. She also helped achieve a 130% climb for Madison Beer.

In 2023, Time Magazine named Cooper to their 100 Next list.

Cooper’s Deal with SiriusXM

In August 2024, Alex signed a new lucrative three-year deal for $125 million with SiriusXM. The new deal is set to replace Spotify as her advertising and distribution partner.

Based on the contract details, Cooper has given the platform exclusive rights for advertising, distribution, events, and concerts. The multi-year deal, which comes into effect in 2025, gives SiriusXM the authority over shows produced by Unwell Network, Cooper’s production company, such as Hot Mess with Alix Earle and Pretty Lonesome with Madeline Argy.

“The Daddy Gang will always be my top priority, and with SiriusXM we will continue to find new ways to evolve and provide my listeners the best experience,” Cooper stated, referring to her listeners.

Estimated Net Worth from Streaming and Social Media

It’s unclear if the deal with Spotify worth $60 million includes additional bonuses or revenue-sharing from the platform’s ad monetization model. However, this type of agreement typically includes such bonuses, which means that Cooper has most likely earned significantly more than the $60 million in her exclusive deal.

The Call Her Daddy podcast is the second-biggest podcast on the platform and fourth across all platforms as of mid-2024. Its social media presence is enormous, with 2.4 million Instagram followers and 4.1 million TikTok followers.

@callherdaddy

Anna opens up about the abusive relationship she was in. Episode is live ❤️

♬ original sound – Call Her Daddy – Call Her Daddy

As one of the richest podcasters with a massive following, Alex Cooper also earns a fortune from sponsorships and brand deals. The earnings from her personal Instagram and TikTok channels are separate from her Spotify deal. While the agreement with the streaming service grants exclusive rights to her podcast, it doesn’t include Cooper’s highly successful personal social media ventures.

On Instagram, Alexandra Cooper has 3.2 million followers as of November 2024. On TikTok, she has 2.3 million followers. Based on general estimates and her popularity in the podcasting industry and beyond, Cooper is able to charge tens of thousands for sponsored posts, possibly even up to $100,000 per post.

Production Company, Investments, and Assets of Alex Cooper

Alexandra Cooper is a highly successful woman who earns a fortune from varied sources including her podcast, her podcasting network, social media, sponsored content, and more. Let’s see what else contributes to her net worth and what she has invested her money into.

The Unwell Network

In 2023, Alex Cooper launched a podcast network called The Unwell Network to partner with Spotify’s Megaphone platform. Through the network, she’s signed some highly notable podcasters including Madeline Argy, Alix Earle, and more.

This network currently hosts and distributes popular podcasts such as:

• Hot Mess with Alix Earle, which started airing on September 21, 2023
• Pretty Lonesome with Madeline Argy, which started airing on October 2, 2023

Collaborations with Other Brands

According to Forbes, Cooper has signed a brand partnership with Kim Kardashian for her brand Skims, and Jimmy Choo.

In June 2024, she received a loud ovation before delivering the ceremonial first pitch ahead of the Red Sox – Toronto Blue Jays game.

Merchandise

On top of everything, Cooper is earning money from selling merchandise on her Unwell website, on the callherdaddymerch.com site, and other sources.

Real Estate

In June 2022, Cooper spent $10 million on a mansion in Studio City in California.

What Can We Learn from Alex Cooper’s Story?

Alex Cooper’s journey to building impressive wealth and fame is filled with lessons in authenticity, resilience, and leveraging opportunities. Her rise to fame began with her podcast, where she openly discussed taboo topics, breaking social norms around sexuality and relationships.

Her willingness to be authentic and vulnerable resonated with millions and it teaches us the importance of embracing your unique voice and not shying away from sharing stories, even if they feel unconventional.

Cooper started her podcast with her co-host Franklyn as a passion project. When Barstool Sports picked up the podcast, it skyrocketed in popularity. Cooper, with the help of her friend, managed to turn a casual idea into a multimillion-dollar brand. This teaches that we should believe in our ideas and talent, and pursue them despite the big competition or difficulty on the market.

When Cooper faced conflicts with her former partner, she rebranded the podcast as a solo project. Instead of letting the fallout hinder her success, she evolved and created even greater success as a solo host.

Based on her lucrative deals with major streaming services, Cooper demonstrates the importance of knowing your value and not being afraid to demand compensation that reflects it.

Lastly, while podcasting is her main source of income, Cooper also generates revenue through sponsorships, merchandise, and brand deals. This diversification strengthens her financial stability and might lead to a major boost in her net worth.