Next up into the investors’ Clubhouse are Serafina Palandech Johnson and Jennifer Johnson of Hip Chick Farms, seeking $500,000 for 20 percent equity.
Hip Chick Farms sells humanely-sourced frozen chicken and their products include gluten free chick nuggets, chicken meatballs, and chicken wings. According to their website, they have a humane certification from the Global Animal Partnership. Last year, they made over $1 million but made no profit.
Appropriately saying, “Nothing goes better with beer than chicken nuggets,” Rooster McConaughey and Butch Gilliam taste the product and, of course, drink some beer.
They put them to the test at the local food store to show people the difference in how the chicken is processed compared to competitors. Their audience? Kids.
Social reactions to Hip Chick Farms’ appearance on “West Texas Investors Club:”
May the frozen chicken cook up into a hot deal. #WestTexasInvestors
— Mike G (@mpg611) July 13, 2016
They've literally bet the farm. I hope @WTexasInvestors r as impressed as we r#HipChickFarms #WestTexasInvestors ad pic.twitter.com/ZrBbce7IDZ
— 5minutesformom (@5minutesformom) July 13, 2016
Ya'll see this? These ladies had a loss and they made a plan with actionable changes for the better. #WestTexasInvestors
— Rooster McConaughey (@RoosterWTIC) July 13, 2016
First, they show how fast food chicken nuggets are made, including the chopped-up bones. Then, they demonstrate how their chicken fingers are made, which really impresses the crowd. Based on the demonstration, McConaughey and Gilliam seem to be all in.
Back at the Clubhouse, however, Gilliam worries about their goal to be acquired and wonders whether future money offers would change their ethical standing.
Cutting right to the chase, they question how people shopping would understand their high-quality standard, which they believe is communicated through their packaging. Gilliam asks whether they would change their standards so that they could sell at a lower price, which they quickly respond with a resounding “no.”
They explain that the human factor is the core of their business, convincing McConaughey and Gilliam that their values are solid. They propose $500,000 for 35 percent equity, which doesn’t sit well with them. They hold to their offer, adding that they will make $1 million and will finance POs at two percent interest. They agree.
Would you try the Hip Chick Farms chicken?