Martin Hill is the first into the tank looking for a $200,000 investment for a 20% for his product the Beebo.
Key Takeaways: The Beebo on Shark Tank
- Investment: Secured $200,000 for 30% equity from Lori Greiner and Ashton Kutcher.
- Product: A hands-free baby bottle holder that allows for multitasking while feeding an infant.
- Market Potential: Initially no retail presence; sold $20,000 since February; targeted at parents seeking convenience.
- Shark Offers: Kevin O’Leary initially offered $200,000 for 33.3% equity; Lori Greiner and Ashton Kutcher closed the deal with $200,000 for 30%.
- Challenges: Some Sharks questioned the necessity and utility of the product.
Latest Update: Where is The Beebo Now?
Since its appearance on Shark Tank, The Beebo has gained significant traction.
The product is now available in major retail stores like Buy Buy Baby and Amazon. The company has expanded its product line, and the exposure from the show has greatly increased sales and brand recognition. The Beebo has also received positive reviews from parents who appreciate the convenience it offers during feeding times.
Of course the men don't see the necessity of #beebo! They probably weren't the ones always feeding the baby. #SharkTank
— J (@JGrey622) September 26, 2015
Guest shark Ashton Kutcher is the first to question as to what the product is made out of and the types of bottles that can fit.
Kevin O’Leary asks how he came up with this product and he explains how he has a background as an electrical engineer and how his son always preferred being read to while being fed. They have made $20,000 since February.
He has nothing in retail yet.
Lori Greiner and Robert Herjavec both worry about the packaging however, and Greiner even questions him as to why it is called the Beebo. He says his wife shot down his original name.
.@aplusk & I both Love @the_beebo it really works & is a big help! Get yours here http://t.co/jn7nnZ6e7i #sharktank pic.twitter.com/CwvwEaMqJ3
— Lori Greiner (@LoriGreiner) September 26, 2015
O’Leary is the first to make an offer at $200,000 for 33.3% of his company.
So far, he has invested 108,000 and he projects 14,000 units.
This @the_beebo gonna make millions. And so simple! #sharktank
— McClutherness (Guardian of the High Galaxy) (@McClutherness) September 26, 2015
Herjavec is the first out for not seeing the usefulness of the product, given that he never had that problem. Mark Cuban doesn’t see a reason for needing it either, therefore, goes out.
Kutcher explains that one of his favorite moments is feeding his daughter, however, he doesn’t think he could help him until later in the process. For that reason, he goes out.
Greiner makes an offer as well for $200,000 at 30%, but wants Kutcher in on it too. Kutcher agrees.
@beebo got a deal on #SharkTank! Good to see @aplusk getting in on a deal on the Tank #startup #smallbusiness pic.twitter.com/ZeBuI5I9dM
— Bearded Marketer (@b_marketer) September 26, 2015
Final deal: Lori Greiner and Ashton Kutcher for $200,000 at 30%.