Google has been modifying many title tags of articles shown on search engine result pages (SERPs). The reasons for these changes can vary, including the title tag length, page content, and search queries. Most SEO experts should be aware that the maximum limit for titles is 70 characters. In fact, Google favors titles that are between 50 and 59 characters long.
Google didn’t just suddenly make this change. Google always shows results in pixels, but the search results have been shown in Arial font. This means that thin letters like ‘1’ take up less space, while wider letters like ‘M’ take up more. Since many web users can easily understand character counts, Google has now reduced the limit for title tag characters.
When a data survey was conducted on 11,000 keywords, it was found that titles are changed by Google before displaying on SERPs. When the titles tags of Google were compared with the actual titles of articles, it was found that Google partially changed almost 36 percent of titles. In this case, the reformed title displayed was obtained from on page title having certain minor appendages. Moreover, Google had completely changed about 25.4 percent of titles, wherein completely different words were added on SERPs when compared to page titles.
Does rank position of search results determine changes to title tags? While carrying the survey on 11,000 keywords, it was found that title changes were evenly frequented on first as well as the tenth page of the search results. The rank page of search results did not affect the distribution of changes in title tags. The notion that title tags are changed for the first few pages was disproved. The frequency of changes in title tags was uniform for the first as well as the tenth page of search results.
The title tags may contain brands that are well-known or ordinary, such as Spotlight Resorts or Media Force. In case of ordinary brands, it must be placed at the end of the tag. In case of well-known brands, the brand name may be placed at the beginning of the title tag. Keywords must be not be stuffed in title tags: they must be readable. By ensuring these measures, the chances of seeing changed title tags in search results get minimized.
In conclusion, all SEO experts and online publishers must note that long titles are not compatible with Google’s guidelines. If you want that the title tag of the article remains unchanged, you must ensure that the title is suitably appropriate to the content. Moreover, it should be within 50-59 characters. In the title tags, the placement of keywords must be at the beginning in order to create better influence on search engine results.