It’s not easy being Pantone’s 2017 Color of the Year. The color management company recently named “Greenery” as the new “it” color for the upcoming year, explaining that it is “symbolic of new beginnings.”
According to Pantone, “Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.”
The color, which reflects future home decor and fashion trends is described by Pantone Color Institute’s Executive Director Leatrice Eiseman as providing people “with the reassurance we yearn for amid a tumultuous social and political environment,” which is meant to be a snapshot of what is currently happening in our world.
Previous Colors of the Year include rose quartz and serenity, marsala, orchid, mimosa and blue iris. The last time a variation of green was named Color of the Year was in 2013 when emerald had the distinction of being described as “lively, radiant and lush.”
So if you weren’t already wishing for springtime, “greenery” is sure to leave you longing for those vibrant and rejuvenating days.
Social Media Reacts to Pantone’s Color of the Year
So much love for the 2017 #ColorOfTheYear! pic.twitter.com/doV4nrPlJG
— NESTLÉ KIT KAT (@kitkat_ph) December 9, 2016
We also love the color green @Pantone. #ColoroftheYear pic.twitter.com/8qB0j6Eopa
— Universal Orlando Resort (@UniversalORL) December 8, 2016
Pantone's #ColoroftheYear is Greenery! We are fortunate enough to see this color daily in our exhibits. pic.twitter.com/TpUqydsVtd
— National Aquarium (@NatlAquarium) December 8, 2016
We have a special love in Ireland for Greenery, the @Pantone #ColorOfTheYear for 2017! ☘ pic.twitter.com/BZmJbU2Nl9
— Tourism Ireland US (@GoToIrelandUS) December 8, 2016
Excited for the influx of this warm and vibrant color. #coloroftheyear pic.twitter.com/FQdNzIKVzu
— PE (@perdz4ever) December 9, 2016
We live in stressful times so Pantone declares ‘greenery’ the colour of 2017. Seems appropriate.https://t.co/CC55VwJm6G
— neal lamontagne (@nlamontagne) December 8, 2016
What are your thoughts on “greenery” being named the Color of the Year? Would you have gone with another color? Sound off in the comments section below!