Many employers require that job seekers complete an online application as part of the hiring process. The application is typically a generic form that accompanies a candidate’s cover letter and resume, but it is often overlooked.
Job seekers often think that their cover letter and resume will make them stand out to employers. However, with so many online applicants, employers are finding ways to reduce the number of candidates. If you miss important information, your application might end up in the “rejected” pile. This means that if a job seeker doesn’t fill out an online application correctly, a potential employer may never see their cover letter or resume.
Here’s how job seekers may improve the quality of their online applications to ensure that their cover letter and resume are reviewed by potential employers:
Follow directions. The most crucial step for a job seeker when filling out an online application is to carefully read both the job description and submission requirements. This will not only help you determine if you are suitable for the position, but it will also make sure you include all necessary information in the application. No employer wants to hire someone who shows a lack of attention to detail by missing important parts of their application from the start.
Be pro-active. Potential employers are not interested in hiring someone who will not put in the amount of effort that they require. Be sure that, in all aspects of your job application, you are going above and beyond. For example, do not merely attach your resume to a job application form and say “see attached.” The employer requires a separate form for a reason, and your refusal to comply with this system makes you seem difficult before you are even considered for hire.
Get to the point. When talking about your skills and accomplishments on an online application, make sure that you get to the point quickly and dynamically. Many job seekers spend so much time perfecting their cover letter and resume that they don’t consider creative, dynamic ways to stand out in the job application. Match the keywords from the job description to your own skills and experiences, and then use results-oriented language that demonstrates your skills. A simple formula to remember and utilize is:
Employer wants this: I can do this: This is where I have done it: This was the result.
Never copy and paste. Although it is important to show employers that you are who they are looking for, be wary of simply copying and pasting their posted job description into your job application. Your cover letter and resume are likely a personal reflection of your unique attributes, and provide concrete examples of what you have achieved. Your online application should be equally engaging. Never simply list generic statements about your skills and experience or solely reiterate your current job description.
Before you hit send on your online application, run a spell and grammar check on what you have written, and make sure that you have assembled all of a potential employer’s requirements. Does the subject line match the employer’s requested subject line? Did you completely fill out the application? Does your cover letter share specific, actionable information about you?
Taking the time to learn more about the position for which you are applying, and to apply correctly, will take you a long way in the hiring process.