Almost everyone running a business online today knows the importance of having a solid SEO strategy. While they see that SEO can boost their business and increase sales and profits, many aren’t sure how to begin. To assist you, we’ve compiled a list of 5 top resources to bookmark that will teach you the basics of SEO.
The search engine leader provides a lot of information about SEO, including how to optimize content. One resource you should definitely use is Google’s “Search Engine Optimization Starter Guide” (which also has a downloadable version). The guide explains the best practices for improving your website’s presence across different formats, including mobile, as well as how to promote your site to improve its ranking. You’ll also see more resources on the page – just explore the links under “Help” on the right side of the page.
Along with creating marketing analytics software, Moz provides a number of resources for businesses within the arena of SEO, including their “Beginner’s Guide to SEO.” Along with the basic instructions, they add in a few experiments that their readers can try, sprinkled into each section.
The “How to Do Keyword Research for SEO” offered by SEO auv in invaluable when it comes to setting up a keyword strategy, one of the most important aspects of SEO. Among other things, the guide addresses the constantly shifting landscape of SEO and suggestions for tools that online marketers can use to keep up.
Much like the Moz guide, Search Engine Land also has an SEO guide that covers recommendations that are invaluable, including rules that need to be followed to avoid ranking penalties. To find out more about Search Engine Land’s guide click here.
At the time of this writing, ViperChill.com isn’t touting a specific SEO guide – their claim to fame is their blog that offers a wealth of diverse, informative resources regarding SEO. The ViperChill’s blog is filled with “how to” articles, case studies, hacks, tips for every stage in the SEO process, including available SEO technologies, keyword strategies and more.
If you are serious about improving your search traffic and are a beginner when it comes to SEO, the resources listed here are well worth bookmarking. SEO is “King” when it comes to attracting prospects and will definitely help boost conversions if you put well thought out SEO strategies in place. If you don’t have the time, experience or desire to learn and carry out SEO strategies yourself, you should hire an SEO specialist because it will be an investment that will eventually generate a high return. Just provide the company you hire with the budget they need to deliver the results you want.