It is a wonderful thing that you keep obtaining more and more clients for your business. You have a large number of clients. The question is whether you can keep those clients. Considering that you are probably using your content as a powerful tool to attract clients, you should also be using it to retain them indefinitely.

Learning to retain your clients

Of course, you must be well aware of the fact that your content is critical to your professional success. There are many different reasons why your content must be written and presented in a certain way in order for it to have the most impact on your clients and prospective clients.

The content gets the other people to start thinking about what you and your business can do for them. It is very important at this point to remember that no matter how wonderful you and your business are, the only thing that really matters is that you are able to solve the other person’s problem(s). With that in mind, it is essential that you write as effectively as you possibly can. After all, it is extremely important for you to keep your eye on the prize. That prize is being able to retain your clients forever (or whatever forever means to you and to your business).

What should your writing approach be?

First of all, it is important to choose quality over quantity. However, it is also very important that you don’t lose sight of each person with whom you are trying to establish a relationship. It is also important to understand that the value of a relationship to one person (or to two people) may not be the same for other people. Each connection that is established is slightly different. Not only is that true but if we don’t maintain the relationship and really keep it alive, even if the relationship was originally established for very good reasons, those reasons may not be enough to sustain the relationship. If you want to become much more successful than you are at this moment, you will need to step up and bring your business to the next level. So, how do you plan on accomplishing that?

There are two aspects of your content approach that you must consider. First of all, you need to make sure that the quality of your content is up to snuff. Second, you have to make sure that you content positively affects the people who are reading it. In other words, you need to understand why you are writing and sharing that particular content.

Before you start to write anything at all, you should have certain concepts in your mind.

  • Getting your clients to pay attention: First and foremost, you are going to need to get your readers to stand up and pay attention to what you want to share with them. In order to do that, you need write your content in a certain way. You want to attract the right type of people, not just anyone. Remember, quality over quantity.
  • Establish a connection with your clients: There are many different ways that you can establish a connection with your readers; however, one of the way is critical to your relationship with your readers and, therefore, with your success. That is the emotional connection. Without the emotional connection, you will have no common ground with your readers.
  • Get your clients to buy into who you are and what you represent: As a business owner, there are some things that are extremely important to you. One of those things is passion for what you are doing. Another thing that is extremely important for you is really believing in what you are doing. The reality is that the more they buy into what you are doing, the more likely they will be to sing your praises to other people.
  • Your approach to selling your products and/or services: The reason that you write content, which you will not share until it is perfect in your eyes, is to ultimately sell your products and/or services to other people. Your content is the ultimate tool to selling your offerings. However, it is very important to remember that your selling approach must be soft. Otherwise, you will probably not succeed at selling anything. Always use the soft-sell approach.
  • Figuring out how to keep your clients: You need to figure out a way to keep your clients coming back for more through your content. Not only do you want your clients to want to stay with you but you need to write content that makes them want to deepen the relationship that they share with you. That is the only way to ensure that the relationship will progress in a healthy manner.


If you are going to succeed at writing content that allows you to keep your clients, that means that you consider their needs above your own each and every time you write content that you intend to share with them. Of course, before anything else, you need to have a proper strategy in place. Part of that strategy must be to empathize with them and to be sensitive to how they feel and how they think. The truth is that you are going to have to keep working at keeping your clients. It may be challenging at times but it will become easier over time and it is certainly well worth the effort.