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IHOP is turning its iconic logo upside down to celebrate the newest additions to their menu. The International House of Pancakes has temporarily flipped the “p” to a “b,” which stands for burgers—and the branding “change” is causing quite a stir on social media.

The restaurant chain’s IHOb marketing campaign promotes its new Ultimate Steakburgers lineup. “Burgers are a classic American menu item, so it makes perfect sense that IHOP, one of the most iconic comfort-food brands in the country, would go all out to create a tasty selection of quality burgers that satisfy any time of day,” said Chef Nevielle Panthaky, Head of Culinary at IHOb, in a press release. “There’s definitely a juicy Steakburger for whatever you might be craving at any hour! The IHOP Culinary team approached the creation of these Steakburgers with the same seriousness as our pancake innovations, which means they’re on track to become world famous, too.”

There are seven new burgers on IHOb’s menu, including a breakfast Big Brunch burger, spicy Jalapeno Kick burger, tangy Cowboy BBQ burger and The Classic burger. The restaurant chain will, of course, continue to offer pancakes and other breakfast foods as well.

IHOP hinted at its “name change” last week by sharing a mysterious video on their official Twitter where the “p” turned into a “b.” Many assumed the “b” represented brunch, breakfast, or even bacon. However, on Monday, they were surprised to find out the real meaning. Check out how social media responded to the temporary name change below:

Social Media Reacts to IHOP Changing Its Name to IHOb to Promote New Burgers

What are your thoughts on IHOP temporarily changing its name to IHOb to promote the new burger menu? Would you try their new burgers? Sound off in the comments section below!

Photo credit: Mike Mozart, Flickr