Did you miss a friend’s birthday? Thanks to Facebook, Anheuser-Busch, and gifting service Gratafy, you can send your friends and family members a free beer on their special day.
The program, part of a new Budweiser Facebook promotion, lets you send a Bud Light or Budweiser to a friend on his or her birthday.
For obvious legal reasons the program is only available to adults 21 and older. Right now the program is only being beta tested in Denver and Chicago, but the companies are already planning to expand the program nationally.
The gift arrives in the form of a voucher, which can then be exchanged for a free beer. For the time being, the vouchers are only redeemable at local bars and restaurants that are participating in the beta program.
The best part? You don’t have to download any extra apps; just click the link in your News Feed and get your drink right away at the bar. Since you’ll be asked for ID, the program doesn’t need to check your actual age before giving you the voucher.
In a press release about the beta program, Lucas Herscovici, Anheuser-Busch’s vice president of consumer connections, stated, “Beer is the original social network. This new campaign isn’t about gift cards or credits; it’s about uniting people to celebrate life’s big moments. Whether you’re raising a glass for a birthday, a job promotion, an engagement, or just the end of a long week, we want to help everyone connect the physical and digital worlds by letting you send a beer to a friend on Facebook.”
You can learn more about the program at budlight.com/birthday.