Press release examples contain some elements that all press releases should have.

This template should guide you in writing a credible and informative press release. It should be noted, however, that press releases are not pieces of work where you can show your creative writing skills.

For the most part, press releases are informative and straight to the point. The tone of writing is somewhat stiff and should read like a news article.

If you are unsure of how the tone of the writing should be, just take a look at your local newspaper and gauge it from there. More than this, however, is that you should make sure your press releases are free from any grammatical and punctuation errors.

This will come off to journalists as awkward at best, and it will consume more of their time to edit it. Sometimes, this will cause your press release not to be published at all, if the errors are grave enough. So, this press release example should help you greatly.

Read on to find out more.

Important Notes:

  1. Professional Tone: Maintain a factual, news-like tone.
  2. Error-Free: Avoid grammatical and punctuation errors.
  3. Structured Format: Include logo, date, title, and structured sections.
  4. Catchy Title: Use relevant keywords, avoid clichés.
  5. Essential Information: Cover who, what, when, where, how, and why early.
  6. Supportive Data: Include quotes and statistics for credibility.
  7. Concise Summary: Summarize key points and provide contact info.
  8. Official Conclusion: End with #Ends# or ### to indicate the end.
  9. Journalist Notes: Offer additional contact details privately.

Example Press Release (Free to Use)

Your Logo [Of course, this means your company’s logo and is more like a letterhead. This is placed at the very top of your press release and immediately alerts the reader that your press release is an official release of your company.]

PRESS RELEASE

Issued: (date) [This is important is it will tell journalists when your press release was issued and if it still relevant to the current date.]

FOR IMMEDIATE RELEASE

or EMBARGOED UNTIL (DATE) [It is important to write here if you wish your press release is published immediately or you want the press to wait until a certain date before publishing. If you choose to embargo, don’t forget to specify the date.]

TITLE [Make your title catchy and short. It should contain all relevant keywords of your press release. It should be bold, flushed left, and correctly capitalized. Prepositions shouldn’t be capitalized, as well as words that are shorter than 4 letters. This is where you can be a little creative. However, avoid using clichés unless they are especially witty and fit for your press release. Avoid puns as well, because although interesting, they will make your press release sound less than official.]

City, State/Country-Month, Day, Year-First Paragraph [The time and date should be italicized. This serves to orient the reader on where you are and the date. It will also help journalists determine whether your press release is relevant to the current date. The first paragraph should immediately follow the date, after a dash. This paragraph should contain all of the relevant information, but it should be short. It should contain who, what, when, where, how, and why. Assume always that readers will not read beyond the first paragraph, so you should inform them as much here. However, it should not be too long either.]

Body [The succeeding paragraphs should support everything you wrote in the first paragraph. They should contain supportive data. Each paragraph should be no more than 4 to 5 sentences, and separated by a space. Include in the body quotes from reputable people, especially those known in the media. This will make your press release more credible and supportive of your claims. If you have them, include in the body any hard numbers, such as statistics, that you may have. This will orient the reader that your press release is based on facts and not just personal opinion.]

Last Paragraph [The last paragraph should summarize the body. Include in the last paragraph a summary of when and where your product will be released, as well as times and dates. Again, make it relevant and short.]

Contact Information [Here is where you put the ways in which readers can contact you. It’s not necessary to put all of your contact information here. However, make sure the communication lines are open and constantly being checked to ensure that readers can easily reach you.]

#Ends# [This is to signify that the press release has ended. This is the formal way of concluding your press release. You may also choose to put the end sign (###) here.]

Notes for Journalists [You can place additional contact information here, but letting journalists know that you don’t want to publish it. This section is reserved for private notes about your company, or about the product that you don’t want to release to readers. Usually, more private contact information is placed here, such as your personal cellular number.]

With the right press release example to light your way, now you know how to make one that works. A journalist writer will save you time and effort in creating a perfect, distribution-ready PR. Get in touch with a reliable copywriting agency to get started.