5 Steps to Bring Up the Quality of Your Website
Has your website traffic been in decline?
Do you want to increase your website quality and subscribers?
Great content that both search engines and visitors love is the beginning to attracting signups who can be converted into leads.
A good responsive design is the first thing that grabs attention, with website speed coming in a close second. To stand out from the competition, your business must have the latest technology and features. According to Rare Form New Media, most customers visiting a company’s website on a mobile device will call or visit within 24 hours.
Here are a few tips to follow in order to attract more visitors and a higher search engine ranking:
1. Check your website content quality
If your articles lack originality, engagement, and useful information, you won’t attract attention from search engines, which can significantly lower your subscriber count. Another issue is having too much text without enough graphics, videos, and breaks. In fact, posts that are read and shared tend to be shorter—1,600 words is the sweet spot for a longer article. Mistakes in your content can also hurt your brand’s reputation and may be pointed out in your blog or on social media.
2. Adjust readability to increase website quality
Double check your headline with a popular checker such as CoSchedule or Sharethrough to make sure your topic is clear and catches the reader’s eye. The body of your text should include easy-to-read bite sized chunks. Remember that many people read articles on their devices on smaller screens — you want to make this as simple as possible and get the point right away. Google will also take notice of copy that is well received.
3. Show statistics and infographics
People are drawn to well-researched facts and figures that show them exactly how to solve a problem.
When you include professional graphics your content visibility will increase. Make it easy to share your visuals with prominent social sharing buttons and an embed code at the bottom of your infographic.
Tweak your website content according to the topics your audience responds most to and measure your results on social media in places like Facebook, Twitter, and Pinterest.
4. Choose your opt-in box wisely
Potential customers are naturally drawn to colors when perusing a website. This establishes a recognizable brand when the right scheme is used, especially on your opt-in box. Kissmetrics points out that this can contribute to consumer confidence when they know that your business is consistent and professional.
It pays to do some research for your target market to find which colors they are attracted to the most. When you include these in your opt-in box design this will be the first section they will see, which could mean more signups.
5. Include real results
With so much competition out there your potential customers want to know that your business can truly help them in a unique way. Include case studies or testimonials that can be verified, including a short report or video. Once you have established trust through transparency chances are they will want to stay on your website longer and read through your other pages.
In order to have a quality website that generates more responses from readers and search engines you need to be on the cutting edge of design with a high level of quality. Focus on the pain points of your audience and present your message in a way that speaks directly to them instead of focusing on just promoting your brand.
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