Last Friday we welcomed Mikaila Ulmer as a guest speaker during our Friday Morning Live series. She’s the pint-sized CEO of BeeSweet Lemonade, a social enterprise with a delicious plan to save the bees. Mikaila appeared on the series Shark Tank earlier this year, and earned a $60,000 investment. And just last month, Mikaila attended the Kids State Dinner at the White House after receiving a special invitation from First Lady Michelle Obama. What did she like best about her visit? The White House beehive of course!
Watching Mikaila speak, I was instantly impressed. First of all, it was nine in the morning and she was bright-eyed and bushy-tailed. Second, her positive attitude and enthusiasm served as a perfect reminder that sometimes, engaging potential clients goes soul-deep. So what brand lessons can you learn from Mikaila?
Be passionate. Mikaila probably has more passion for her cause than any adult I’ve ever seen. She knows a ton about the plight of the bees and has evolved her entire business to help contribute to the solution. So, I ask—what is your cause? What difference do your products or services make in the lives of your clients? By focusing on your cause and marketing accordingly, you can find customers who are genuinely excited about your brand. And when you get customers excited, it’s much easier to maintain loyalty in the long run.
Be genuine. Mikaila doesn’t just talk the talk. She walks the walk by donating a portion of her profits to organizations that are dedicated to saving honey bees. You might be wondering how you can show that you’re being genuine. Be an active part of your community and assist those in need. Your participation will not only be helpful, but it will help boost your brand image with both potential clients and employees.
Be holistic. Mikaila doesn’t just focus on BeeSweet Lemonade. She’s an excellent student, an avid rollerblader and a great friend who actively encourages her schoolmates to start their own businesses, too. Mikaila is one well-rounded kid. In marketing, however, it’s easy get lost in the details. Be sure to take a step back from time to time and evaluate your positioning against your current marketing plan. That way you never lose sight of the big picture.