Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing?
Here are three things you may not know about running Lead Ads on Facebook:
1. It Takes Two Taps to Convert a Lead
One of the best features of Lead Ads is how easy it is for users to submit an inquiry using a form within your Facebook ad. When a user taps or clicks on your ad’s Call to Action, they are shown a form that is already filled with the contact details they’ve shared with Facebook, such as their name and email address. With just one more tap, they’re finished! Since they don’t need to spend extra time entering this information and can send their inquiry to your business without leaving Facebook, Lead Ads can boost conversions for your business.
2. You Can Customize the Information You Want to Collect
In order to get the most relevant and detailed information from your leads, you can customize the form questions when setting up your Lead Ads campaign. For example, if you own a car dealership, you may want to create a form field that asks users what type of vehicle they’re looking for. The ability to customize some of your fields allows you to collect details that will help you determine the quality of the lead and follow up with the exact information they’re looking for.
3. ReachLocal Delivers Facebook Leads to Your Email Inbox
When you run a Lead Ads campaign with ReachLocal, your Facebook leads are sent right to your email inbox, so you can check for new leads without logging into Facebook, which means you can follow up with new leads even faster. And, if you use ReachEdge, your Facebook leads are also delivered straight to your ReachEdge lead inbox. This allows you to manage your Facebook leads, along with your other marketing leads, from one central dashboard.
Visit our website to learn more about how ReachLocal can help you get leads from Facebook through ReachSocial Ads.