More and more consumers are becoming comfortable when it comes to making purchases online rather than visiting the brick and mortar locations. Omni-channel retailing is a way that retailers can merge both the experience of shopping in the physical store with the experience of shopping online. It is a new technology that is basically building a bridge between the two shopping experiences of shopping online and shopping in a store.
Omni-channel retailing is still new for many retailers, but as more and more consumers begin to utilise the service, its popularity and ease of use will attract more and more of the big box retailers. Once they all get on board, this technology will change the way consumers do their shopping. Being able to track a specific buyers patterns online, preferences, frequency of orders and amount spent on purchases helps to make the over Omni-channel retailing experience a better one. If you already are aware of your buyers patterns when they enter you store, you are in a much better position to sell them a product.
There are many ways that a business can make use of the Omni-channel retailing in their own business. Social media is not only changing the way people share information with each other, it is a way retailers can interact more and more with their customers on a more personal level. The benefit for the retailer is that if the experience is pleasant enough, the consumer will in turn be giving the business free advertising by promoting the experience to their inner circle of friends. These friends are as good as referrals when it comes to new clients for a business. The consumer benefits is immediate and personalised discounts and coupons that can be sent directly to a smartphone while the buyer is in the store looking at items.
Implementing this type of technology into your business is as easy as utilising the services of Omni-Channel PoS software. Your business can see a dramatic increase in sales by letting this software help you to grow your business from the inside out. You can now give both the business and the consumer the ability to see exactly how many pieces of a particular item are in inventory, what warehouse they are located in, and where that item can be shipped to.
This inside look at the nuts and bolts of the company provides the buyer with a clear understanding of where and when they can expect to receive merchandise. The openness of allowing buyers to see such data not only provides them with a better understanding of the shipping transport times, but it store owners will see a significant drop in charge backs from buyers who blindly file disputes because they impatiently give up waiting for deliveries. The customer and the business will both understand exactly where that product is and when it will arrive instantly.
The Omni-Channel PoS software also gives your customers the ability to make purchases much easier from their smartphones. This technology is a win win for buyers and sellers, and should be implemented into any companies’ sales strategies while it is in its early phases so you can get a jump start on all your competition when this becomes a worldwide phenomenon.