For businesses, the New Year brings a host of newer opportunities for businesses. However, most firms are well-placed in regard to the global technological scenario provided they make precise use of advanced analytics. Moreover, Business Intelligence or rather the entire collection of BI tools are the most appropriate form of advanced analytics that can assist organizations with growth besides allowing them to remain competitive for longer periods.

Why Business Intelligence is Relevant in 2020

Businesses thrive on data sources and it goes without saying that Business Intelligence can actually empower firms in regard to developing actionable insights that are deployable in nature. Most importantly, Google experiences a massive influx in regard to the number of searches per minute with figures reaching up to 4 million on average. This is where the role of BI tools comes into play as they offer a competitive advantage to most firms using the same.

Here are the techniques that can be used by companies, in regard of deploying Business Intelligence, in the best possible manner:

  • Customized Strategizing

BI tools empower businesses with regard to location-based and customized strategizing. Firstly, these tools help an organization aggregate data from multiple sources besides identifying the diverse strategies that would be relevant to each location. Moreover, BI tools are powerful enough to compare and even benchmark the existing and upcoming performances of each strategy pertaining to the same location. Therefore, Business Intelligence clubbed with predictive analytics makes sure that the best location can be selected by the concerned firm, on the basis of the strategy it needs to deploy. This way the resources can be selectively allocated and optimally used with minimal wastage.

  • Optimization of the Existing Business Model

Business Intelligence is one option that companies can use to target their marketing efforts in the best possible manner. Firstly, BI makes selective data analysis easier, precisely for marketers that struggle in regard to gathering disparate information sets and that too manually. BI tools help corral each one of the diverse customer insights, including behavioral analysis and even the existing aspirations. All the procured data can then be paired together in order to optimize the business model on the basis of the existing audience.

  • Marketing Optimization

Modern-day marketing isn’t about guesswork anymore. Therefore, in order to steer ahead of the existing competition, marketers need to optimize their moves using BI and analytics. Needless to say, this is the age of data-driven insights and decision making and in order to make profits organizations must let go of instincts and experiences besides relying solely on facts for getting the job done.

BI tools can be extremely powerful and rewarding as they analyze each aspect of the involved physical assets, including foot traffic and even sales for making highly targeted marketing decisions. It also wouldn’t be wrong to infer that the inclusion of BI tools into the marketing mix will also improve the existing SMM and SEO strategy of the concerned marketing team. Most importantly, these insights are then paired with the digital asset inferences including ecommerce actions and website traction pertaining to customer visibility. Once all the bases are covered, it becomes easier to avoid marketing mistakes, if any.

  • Inventory Analysis

There are a host of business setups that need to keep a functional inventory, in order to cater to the diverse customer base. This is where the role of Business Intelligence is pivotal as it allows organizations to streamline their supplies and storage essentials; thereby making inventory management easier than ever. Most importantly, it all starts by looking at the history of consumption, the details of which are fed into the existing BI platform. On the basis of seasonal factors, previous history, customer expectations, and the competition around, BI tools, in unison with predictive analytics, offer real-time reporting.

This feature helps generate massive profits while minimizing wastage in the best possible manner. Most importantly, the seamless implementation of BI also makes it possible for firms to acquire the necessary overview regarding the host of operations. This way all the decision making constraints and bottlenecks can be eliminated.

  • Analysis of Customer Behavior

Every business has a specific clientele as even the more generic ones target a few sections of the society. Therefore, in order to make it big in the competitive landscape, it is necessary to involve BI tools, in regard to customer behavior. BI is one kind of extrapolated solution set that uses the AI and ML inputs to understand the buyer persona and even the customer base that’s loyal and rewarding in nature. There might be customers who are loyal but aren’t as productive as desired.

This is where BI helps carve out the perfect analysis which allows firms to understand the buying behavior of every customer. This way it becomes easier to create a sales pitch, on the basis of customer preferences. Having a tool like this would mean that cross-sales pitch wouldn’t be an issue and the customers shall be engaged only on the basis of budget and preferences. Needless to say, having a functional BI model within the firm would also allow extending customer lifecycles in the best possible manner. Moreover, it is also possible to feed the customer data, purchase history, and other details into the BI system for getting out the most targeted results. In the end, it all leads to a satisfying purchasing experience.


Business Intelligence is no way a standalone process and requires the proper amalgamation of big data with the existing organizational inputs. Moreover, the best usage of BI involves a proper understanding of the AI, Big Data, and Machine Learning systems. It goes without saying that in this keenly contested arena, it is necessary for organizations to leverage these strategies for focusing precisely on customer satisfaction and loyalty.

Moreover business need to take care of several SEO loopholes like keyword cannibalization, domain flux, and others which can only be combated upon using strategic BI tools. Previously, business leaders would mostly use the experience and their gut in regard to making important decisions. However, the landscape has changed and it is now necessary to add requisite levels of Business Intelligence followed by efficient Big Data inputs for outperforming any kind of relevant competition that’s around.