While we all have great ideas; a great idea only as valuable as your ability to act on them. Taking an idea and turning it into a physical product you sell in retail stores is quite a daunting task. Well, until you read ahead. The following is a good starting point to get a basic overview of turning information into a physical product.

Developing the Digital Mockups

They say you shouldn’t judge a book by its cover but we all do it anyway. When it comes to information products (like books , video courses, and the like) it seems like many creators take the design into their own hands which gives us some truly atrocious designs that make us cringe and send us along our way.

Do this: Take a gander at GraphicRiver.net and do a search for CD/DVD covers, e-publishing, or 3D renders. These are templates you can use to give your information product a clean and professional look. A bit of graphic design knowledge is a plus but most can be run as scripts which will take your basic design and turn it into any number of great looking packaging.

In fact, you can find many designers that utilize this platform offering a number of related items they have created that are complimentary to product design packaging. For example – you could download a catalog template, book cover script, and flyers from the same individual which use similar styles.

Creating the Packaging

Once you have the digital look of the product created you can then begin working on the physical packaging for when you plan to launch it in stores. Again – use the resource to find templates.

Packaging design companies, such as CreativeDisplayNow, are providers that can take your digital designs and turn them into physical packaging. Working with a company like CDN gives you the full choice in packaging whether it’s for promotion (e.g. samples), retail, shipping, and more. This continuity between all aspects of the physical packaging lends aid to your branding which, if it’s attractive, can help your product make its way into stores.

What you should consider when dealing with these companies are:

· Costs

· Turnaround time

· Flexibility (revisions and process)

As a given – you will want to work within your budget (especially in the beginning when you’re “testing the waters”). You should also research and find what type of flexibility a company provides in the event you need to make revisions (and do not want to incur additional costs); this also goes for the turnaround time since you will want to get your physical packaging together sooner than later.

The Law of Attraction and Display

The equation that will play a large part on getting your product from concept to the stores will find its place in the marketing you bring to the fold.

· Displays for the retail location

· Advertising

· Social media participation

A business wants to know you’re willing to promote the product otherwise it’s just going to become wasted space at their location. You have to do your part of the work.

A (recommended) method for managing the marketing, and actually increasingly the likelihood of having your product in retail location, would be the pairing with packaging companies which develop displays that are attractive to the customer and easy to setup for the retail operator. These are ones similar to what you already find at major retail outlets.

Once you have an attractive display within the retail locations you can branch out your marketing efforts into areas such as advertising using services like Google AdWords, participating in social media with platforms like Facebook, or falling back to the timeless methods like print or T.V. advertising.

Displaying a great product, with great design, within a great display will help capture attention and become instantly recognizable once an individual walks through the store and comes across your offer.

Besides walking through the door at local retailers you should also consider getting in touch with managers & owners at businesses, attend local business meet ups, get active with your website and social following, or trade shows to build a buzz around your product.

The Conclusion

Bringing your idea to the retail shelves can be a daunting task. However, it’s now easier than ever due in part to great contributions from individuals like the designers who aid us in creating digital mockups, businesses that work with us to create packaging, and educators that can provide us with the tactics needed to get products on the store shelves.

Where there’s a will – there’s a way. Any idea can be great but are you the type to put it into action?