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As you work on your startup and, later, grow your business, it’s important to consider your assets and how they can help you reach success.

If you’re trying to figure out which assets you need to achieve success with your fledgling venture, there are three to keep in mind:

1. People

Much of the time, we neglect to think about human capital when starting a business. However, the people you have on your side matter. The people you hire, outsource to, and turn to should all be high quality.

And it’s not just about the people you pay, either. Your people-related assets also include potential business partners and mentors. Build your network in a way that allows you to connect with people who can provide you with inspiration, ideas, and encouragement.

The people you surround yourself with can make a huge difference in your long-term success. No matter what you’re trying to accomplish, the right people are among the assets you need to reach your business goals.

Be careful about who you select, and make sure you treat them fairly, whether you’re paying them or whether you’re maintaining long-term networks. Nurture talent, acknowledge help, and show gratitude. And make sure you help others succeed — just as you want them to help you succeed.

2. Financial

It would be nice if you could just manage your startup without the need for financial assets. However, if you want to be successful in the long run, you need to come up with monetary assets that can be used to invest back into your venture.

Sometimes, getting the assets you need requires that you borrow, or look into venture capital. Other times, you can get the financial assets you need as you go. This is common with freelancers. A small investment in a computer and the internet can help you start earning money. Later, you can take the money you earn and use it to set up an office or hire a virtual assistant.

No matter how you approach the situation, though, it’s important to understand that your financial assets need to be used wisely. Whether you get a loan or whether you find someone willing to back you, it’s vital to understand where the money will do the most good — especially if you’re just starting out and operating on a shoestring.

3. Audience

Finally, don’t forget that your audience is one of the assets you need to move forward. Without someone to buy your products or services, you won’t get very far.

You need to connect with those who can benefit from your product or service, providing them with something that meets their needs.

Your audience isn’t just your current customers or clients, though. Your potential customers and clients are also important assets you need if you expect to grow over time. Provide them with an experience that validates them while offering something they can use, and you might be surprised at how well you can develop a loyal following.

When you focus on these three assets in your business, you are likely to come out ahead, no matter the situation.