Unless you’ve been operating your business from under a rock, you’ve likely noticed that there’s a global economy out there, one rife to explore and potentially flourish in. And while a lot of the world’s economic growth is predicted to slow in 2016 a bit, there are still myriad opportunities for businesses to take advantage of the global marketplace with the right strategy in place.

Once limited to large enterprises and manufacturing-centric companies, expanding business abroad is now feasible for the SMB market as well. So if you’re seriously considering moving your operation overseas, take a look at the some of the major pros and cons involved, including five key questions to gauge if it’s the right move for your company.

The Attractive

Moving business abroad carries many benefits. From achieving faster growth and obtaining a larger market segment to gaining access to cheaper materials, developing more local business relationships, heightening your global brand awareness and diversifying your business operation in general. What company wouldn’t want faster growth, or a larger share of the pie, or access to cheaper materials and labor? Naturally, it’s hard for any business to argue against any of these benefits, but they don’t come without challenges.

The Unattractive

Moving abroad isn’t light on the company pocketbook (at least not initially). It also presents operational challenges like stretching your leadership team thin, having to hire with a possible lack of talent available in the region, dealing with foreign tax and business regulations, and of course, a diminished cash flow.

Here are five questions to understand if international expansion is right for you.

Can My Company Support This Move?

Just because times are good at home doesn’t mean you’re ready to expand internationally. What’s your current cash flow like? Do you have enough money and momentum for an expansion to make sense? If you’re nodding yes, is it because you plan on funneling all your resources into the foreign expansion without continuing to nurture the operation that made the expansion possible in the first place? Judging the economic feasibility of moving abroad can be difficult. You need to do so with fresh, objective eyes, and with loads of historical financial data and predicted trends.

Also, what’s your operational foundation like? Have you automated a lot the day-to-day tasks yet? Or, are you constantly solving one-off problems and putting fires out on a daily basis? If the latter sounds like your operation, it’s essential to implement cloud ERP solutions in one form or another. These providers can help automate a lot of the monotonous but critical processes your company needs to accomplish regularly by connecting various facets of your business like inventory, ordering, distribution, accounting and even trade promotion. Running an expanded operation without any logistical foundation will make keeping costs low and maintaining efficiency a difficult task. Additionally, you should be sure that your business not only can support the move, but that it actually needs the move. What will moving allow your business to accomplish in the next few years to a decade? Critically consider what you want to achieve by conducting business abroad, and whether physical expansion is even necessary.

How Will I Price and Position My Product or Service?

Will you stick to the same pricing model? How will the economic standing of the region or country you’re looking to expand into affect your offering? If people can’t afford what you’re selling, then the move is moot. If people don’t have a clear use-case for what you’re selling, then they won’t buy it. How big is the market you’re moving to? How competitive is your space? How long do you project it to take to successfully infiltrate buyers or consumers? Do you have a rigid international business strategy or are you willing to adapt to meet unforeseen setbacks? Are you prepared for your profits or margins to take a hit while you gain more of the market segment? Having a plan is great, but you won’t succeed for long if you can’t encounter unexpected difficulties and resistance in the new market you’re entering.

Should My Branding Stay the Same or Change?

While you may think a uniform and consistent branding approach are your best options, take the time to research and consider alternative branding routes in your expansion region. Cultures have different sensitivities and understandings. The last thing you want is to offend or turn off an entire geographic location or culture because you used the wrong color, incorporated the wrong logo, failed to research how your slogan would translate into the native language, or didn’t do enough market research on whether a particular concept would be understood in the expansion locale.

Is Adequate Talent Available in the Region I’m Considering?

This is a big thing to consider, and something that can easily get overlooked. You think because you’ve had no problem building out a team on your native turf, that accomplishing the same abroad will be as simple. But it’s important to be aware that each country is at different economic stages, and thus have varying levels of employee talent available. This question is heavily dependent on your industry and the type of employee you seek, but you’re not likely to get far in your international expansion if you can’t hire a quality team locally.

What Kind of Unique Regulations and Customs Will I Be Dealing With?

This is probably the trickiest of all logistics involved in expanding business abroad. Suddenly all the tax practices, business regulations and legal guidelines you’ve come to know well in your native operation is turned on its side. Everything is new and the details to sort out endless. You’ll probably want to have specialized legal and tax teams ready to make this area of the move as smooth as possible. The last thing you need as you work on solving the business problems of a new region are hang-ups in the legality of your operation.

When you’re tackling international expansion, you have to expect problems to occur. But by keeping the above questions in mind you’ll be on your way to creating a comprehensive business expansion plan. Just be sure to save some room in the plan for an audible or two– they’re certainly bound to happen.