You don’t have to be a programmer to get a computer to do what you want. These days, all you have to do is ask. Thanks to voice technology in our homes, cars, phones, and other devices, we can use our voices to tap into the immense power of the computers all around us.

Several years ago, most consumers saw voice technology as little more than a novelty. Sure, in-home voice assistants could turn on the lights when you got home or read you the weather report, but anything beyond that? Good luck. In the early days, conversations with Amazon’s Alexa or Apple’s Siri often ended with frustration, yelling, and the realization that if you wanted to launch a music application or search for the closest Mexican restaurant with a Yelp rating above 3.5 stars, you would have to do it yourself.

However, few doubted that the technology would evolve and become more useful over time — and evolve it has. This is evidenced by the fact that today, about 70% of consumers would generally prefer to have a voice assistant execute searches. Moreover, researchers predict that by next year, half of all web searches will be voice searches, as the technology becomes an even bigger part of our lives.

A Gap in Adoption

Most of us are aware of the growing popularity and utility of voice technology, and you may even rely on it daily at home. If you’re like most people, though, there’s a good chance that the conversation stops once you get to work. Despite its growing prevalence virtually everywhere else, voice technology hasn’t yet infiltrated most workplaces.

But that might be about to change.

A recent report from Dimension Data indicates that 62% of organizations will rely on virtual assistants like Amazon’s Alexa in some capacity within the next two years. Though there are plenty of other examples of the technology, Alexa’s domination of the consumer smart speaker market suggests that Amazon will be there when competition for business customers heats up.

Of course, Jeff Bezos and company aren’t going to wait around to see what happens. The retail behemoth is already touting Alexa for Business, a suite of tools designed to assist enterprise customers with setting up and managing Alexa devices at scale, enrolling users, and teaching the technology proprietary skills.

Listening to the Consumer Voice

Consumers have shown a perhaps unexpected willingness to rely on machines for virtually anything, and the popularity of voice technology outside the office is leading to a shift in consumer expectations. Brands that want to offer a truly differentiated experience should think about how voice can help them do that.

While customer demand is a good reason to at least consider implementing the technology, there are many others as well. With that in mind, here are some tips for business leaders interested in incorporating voice into their own operations:

1. Don’t limit yourself.

Think big when considering where voice technology can enhance current processes — because the possibilities are endless.

For starters, businesses can integrate voice to gain a much better understanding of customer wants and needs and uncover additional context around customer data. Companies that don’t sell directly to consumers can use voice to enhance expense tracking, supply chain management, or email marketing, for example. Anyone with developer knowledge can use the Alexa Skills Kit or Actions on Google to add voice capabilities to virtually any aspect of business.

Simply put, the barriers to entry are relatively low, and the number of possible use cases is quite high. Create a list of ideas that could have a short-term impact on your business and ideas that would need more time to implement, then focus on what’s most viable given your time frame. Make a flexible plan, and highlight areas where you believe you can make the largest impact in the shortest time.

2. Start with an internal initiative.

Most companies implementing voice for the first time will want to test it out internally before using it to interact with customers. The majority of your employees are probably already comfortable with using intelligent assistants outside of work, so giving them the option to use Alexa, Cortana, or the Google Assistant in the office likely won’t be too intimidating.

Voice can provide you with a useful new channel to reach employees, and it could help them streamline or simplify tasks as well. Get the people inside your office comfortable speaking to an intelligent assistant at work, and they’ll be even more prepared to deploy the technology in other business objectives.

3. Find the right partner.

Unless you’re a tech company, you’ll probably need to lean on the expertise of a trusted third party when it’s time to implement voice technology. Look for a partner that has demonstrated experience working with the particular platform you’ll be integrating and that’s willing to help you develop your implementation plan.

A good partner can tell you how to optimize the technology to meet your specific goals and can serve as a source of new ideas. If you’re committed to incorporating voice in the workplace, the right partner will help you make the most of it.

4. Remember your ‘why.’

Consumer-facing brands have plenty of reasons to want to integrate voice technology into operations as soon as possible. The vast majority of people think it makes online search easier, and incorporating it to enhance customer experiences can help you drive loyalty and win repeat business.

Whatever your reasons are, keep them in mind as you begin the integration. You may encounter some speed bumps during installation or the initial use period, which is to be expected whenever a group begins using a new technology. Remembering what you’re ultimately trying to accomplish can help you overcome early challenges so you can reap the rewards later.