businessman hand working with new modern computer and business success as conceptIndependent thinkers have a way of upsetting people. Economics Nobel Laureate Edmund Phelps is a good example. Progressives take issue with his scrupulous analysis of government stimulus spending while conservatives are offended by the way he characterizes their political ethos as having created the corporatist value system. Independent thinkers are often innovative thinkers who are not easy to situate in traditional terms or corral in conventional boundaries. They travel in the undiscovered country of the new.

In a recent Op-ed piece in the Financial Times, “Europe is a continent that has run out of ideas,” Phelps hangs the near collapse of one of the world’s largest economies on a failure of the collective culture to produce real innovators. While the recent dynamics in East Asia have raised similar concerns from other voices, Phelps is getting many of us to wonder if America too is losing its innovative prowess: reliance on government incentives, business school training and monstrous financial institutions for capital. He espouses that innovation competency is forged in the fiery furnace of experience and laments that American’s have grown soft.

Professor Phelps’ raises important issues about the role culture plays in producing economic growth. In his bestseller Mass Flourishing: How Grassroots Innovation Created Jobs, Challenge, and Change he lays out a sweeping approach for restoring our culture for innovation. Curiously, for a man who eschews the current spotlight on human capital development, for example he believes the educational focus on STEM is wrongheaded, he espouses a uniquely humanist view. The reading of inspirational literature, the exploration of the unknown and the persistence that comes from overcoming grievous challenges are all seen as key to developing an entrepreneurial spirit. In essence, Dr. Phelps suggests that ambition and courage are prerequisites to personal, artistic and economic growth.

Culture is the knowledge and characteristics of a group that are made manifest in its language, arts and social habits. It is the beliefs we identify with and value. An innovation culture comes from the desire for something better and new: both evolutionary and revolutionary.

Building on Dr. Phelps propositions, here are some ideas for reestablishing an innovation culture in your organization:

Make Creativity a Cornerstone of the Curriculum: Support workshops and course work in the visual and performing arts, as well as literature, crafts and all manner of artistic endeavor. Though these subject areas do little to directly create value, they provide the underlying capability and quality of mind necessary to produce valuable innovation. The arts require the type of hands-on creativity and problem solving skills that Professor Phelps sees as essential to establishing an innovative culture. Perhaps it’s time to integrate the action learning methodologies of Montessori, Dewey and Steiner into your workplace to fully engage your people in the creative process.

Follow the Juilliard School Model of Talent Development: It is notoriously difficult to gain acceptance to the Juilliard. It is a true meritocracy that focuses on refining the skills of their most talented prospects. Students start by mastering difficult pieces and move on to their own compositions which are critiqued by most celebrated teachers and accomplished artists. A high level of ambition is required to support such lofty aspirations.

Why not bring together your best artisans, practitioners and scholars to establish something akin to the Juilliard in your organization? Better yet, combine forces with other organizations in your location or sector. Pay attention to individuals that demonstrate talent, drive and persistence and offer them special forms of support.

Make Apprenticeship a Condition of Funding: The perceived failures of the public education system and the cost of higher education appear to have renewed an interest in apprenticeships. For centuries this was the proven road to craftsmanship and invention. Sometimes these apprenticeships are associated with intuitions but historically the most successful ones are lose federations of individuals who share an interest.

Anyone familiar with the back stories of Thomas Edison or George Washington Carver will note that their labs were not only places of great invention but also of great learning. “See one, do one, teach one” is ancient manta of the craft guilds. This approach still prevails in the training of doctors, master electricians and design engineers. Give funding preference to apprenticed entrepreneurs.

Dr. Phelps might be on to something. Culture may be far more important than politics or economics when it comes to making innovation happen. Maybe it’s time you focused on creating a sense of destiny in your organization and help develop the fortitude to achieve it.