In today’s modern digital age, businesses thrive on the latest technology and innovation to break barriers and propel them towards success in the competitive marketplace. It’s hard to imagine a time when business was conducted without the aid of technology, back when things needed to be manually filed. Now, technology rules the roost. With a plethora of technological aids available it is used for practically everything and anything in business. However, sometimes it’s hard to know which ones will be effective to implement. If improving overall productivity is your ambition, there are a few simple ways technology can help.

Workforce Activity Tracking

Technology and computer software allow us all to be experts at multitasking. Employees can have multiple tabs open on their web browsers at once, switching from one task to another in a matter of seconds. Suddenly what was once hours’ worth of work is condensed into a manageable frame of time. You’d think productivity would skyrocket. Alas, sadly not. Why, do you ask? Procrastination. A few minutes here and there checking social media or watching a YouTube video can mount up to a significant chunk of time throughout the day. Some may say if they are meeting their deadlines, what’s the harm? As an employer, you want to trust in your employees’ time management skills. However, it is necessary to give them the tools needed to use their time effectively and to succeed in their career.

Luckily, there are a number of applications that businesses can implement to track employee activity to determine how they’re really spending time at work. Tracking within a company’s intranet software can determine which web pages are being visited frequently throughout the day and how employees are spending their time during office hours. Employee monitoring software can track nearly a hundred percent of an employee’s activity, including Internet usage, computer screen recording, phone usage, and keystroke logging. For those employees who spend more time on the road then they do behind a computer, there are GPS apps to track an employee’s vehicle usage. For example, a business and employee can analyze the time spent commuting and where the stops, if any, were made. When implemented correctly, these apps are designed to help employees get back on track and sway away from their procrastinating habits. Not only does it encourage productivity among employees but it has numerous advantages for the company. Employee monitoring allows for greater transparency, fewer errors to spiral out of control and greater delegation as you can assign work to employees based on their key strengths.

Although employee monitoring can be discouraged due to its intrusive nature, the main intention for monitoring is not to invade privacy or be used as a way to punish employees. Instead, it’s used to figure out where time is being wasted and where time management can be improved. Short-term evaluations with these applications are shown to improve employee performance – not to mention the overall productivity of the company!

Real Time Connection and Collaboration Between Employees

Gone are the days of writing a letter, or sending a carrier pigeon from person to person, waiting hours or days for a response. With a push of a button, we can send an email to not only one but hundreds of individuals. It’s no secret that fast, two-way internal communication has become a vital aspect of every company’s success. Providing employees with intranet software systems allow co-workers to easily collaborate by encouraging discussions on forums related to a particular project, while also keeping information in one organized place.

Work is no longer confined to within the four walls of an office, as mobile technology allows the employee to stay connected. As long as you have access to a smartphone, tablet or a computer an employee can conduct work wherever they find themselves. Whether on the road at a business convention or while on vacation following up one last email before they hit the golf course, employees have the freedom to take information with them everywhere they go, promoting the ever so desirable, flexible work schedule.

Furthermore, allowing employees to occasionally work from home can have vast benefits to the company’s productivity and an employee’s motivation. Giving employees the freedom to choose where they work can boost morale and engagement, which means you’re less likely to face that most scary of phrases – high turnover. Although working from home or places other than the office isn’t always as effective as office work, sometimes it’s unavoidable. For example; a parent might need to stay home with a sick child, or an employee could get sick themselves – after all, we all tire and get ill periodically. Now an employee can stay in the comfort of the home, restoring their body, while also meeting deadlines at work – and preventing others from catching the same illness!

Customer Retention Management

The relationship a business has with its customer is vital. However, managing these connections can be difficult. Generating a sale after the first initial contact with a customer can be a long and tedious process. Even more difficult is maintaining the relationship throughout the sale process, including after the sale has taken place. Thankfully, technology has once again come to our rescue. The latest developments allow businesses to document and track a customer, with access to in-depth information relating to purchases and the communication shared with the customer all at the touch of a button! Through careful examination and evaluation of these records, a business can figure out which communication methods are effective for an individual customer based on their demographics, the type of service or product they need, and the stage of the decision-making process they are currently in.

Through the management of customer relationships, businesses can make the most of leads and get even more by evaluating what drew them to the brand, or, perhaps more importantly, why some of them weren’t swayed. Was it due to the pricing of the product or service, or was it that the competitors’ offering was more attractive? It could have been that the communication method used was either ineffective or not frequent enough to encourage brand recall at the fundamental stage of the decision-making process.

New technological innovations are occurring every day improving and shaping the way business is conducted. Finding the right innovations that can be effectively implemented in your business can be a case of trial and error. At the end of the day, it’s about finding a balance between productivity, communication, and technology that works best for the employees, as well as the business to achieve a favorable outcome.

If you are interested in discovering the benefits a cloud-based employee intranet can offer your business, get in touch today with MyHub for a free demo with an intranet design expert.