Virtual voice assistants like Siri, Alexa and Cortana are consistently becoming more popular every year. The Pew Research Center recently found that at least 46 percent of Americans use digital voice assistants to perform various tasks.

The future is undoubtedly digital, and adopting voice assistant technology is quickly becoming a necessary part of a successful business strategy. If you’re unsure how voice assistants can benefit your brand, here are five ways to integrate a voice assistant into your business.

But my experience shows that the right usage of Voice AI opens new opportunities for various markets. Below are just a few ideas on how voice assistants can be a competitive advantage for your business.

1. Use a voice assistant as a secretary

Letting a voice assistant act as a virtual secretary can benefit businesses with employees who work remotely.

For example, businesses have begun using voice AI to streamline Zoom meetings. Every meeting is automatically recorded, and the voice assistant transcribes the meeting, identifies the speakers, tags meeting minutes, and populates searchable keywords to find important information and action items via voice or text search.

2. Let a voice assistant boost internal productivity

Integrating voice assistant technology is ideal for increasing internal productivity. The ability to perform hands-free tasks or multitask with a digital assistant is helpful across all industries.

One easy way to test this is to allow a voice assistant like Siri or Google Assistant to help you analyze large quantities of data. You can simply speak to the virtual assistant to help build analytical queries without the hassle of creating complicated spreadsheets or algorithms by hand. This allows your voice assistant to not only parse large amounts of data but provide visualizations as needed, all by simply using your voice.

Larger companies find that voice assistants are helpful for making service requests. Employees can quickly and easily create a service request by voice, and the AI transforms the request into a workable service ticket. This streamlines the process, cuts down on errors and allows support staff to respond to tickets in a timely fashion so that business flow isn’t disrupted.

3. Give a voice assistant customer service tasks

Voice assistants should become a part of your customer service strategy too. Consumers prefer the ease of communicating with a chatbot or voice assistant for simple requests like tracking packages or basic troubleshooting. Allowing virtual assistants to take over these tasks frees your staff to handle more complex problems and work more productively.

Because voice assistants are not human, they can also give your business 24/7 customer service capabilities. This lets customers ask questions, set appointments and perform other business-related tasks at their convenience.

4. Make sure voice assistants can find and use your business information

Research has found that voice searches lead to far more follow-through calls to businesses. These calls lead to about 30 percent faster conversion and 28 percent higher retention than web leads, so integrating voice search capabilities can make a big difference in your bottom line.

At least 32 percent of Americans own a smart speaker, and at least 85 percent own a smartphone. This massive segment of the population will continue to utilize voice assistants to help them shop with and search for your business.

Make sure your business information is up-to-date and easily accessed via search engines. Fill out as many contact methods as possible, and make your digital presence easy to find. This helps voice assistants give potential customers as many avenues as possible to interact with your brand via a simple voice search.

5. Research what voice-related content your customers want

The voice-related content your customers will want varies by industry. For example, grocery delivery services need to accommodate voice assistant ordering, but doctor’s offices need the ability to create medical appointments via voice command.

Research the top voice-related content for your industry, and take steps toward integrating this into your operations. Research shows that users who have a positive voice assistant experience with your brand are 37 percent more likely to recommend you to others, and even non-voice users are about 30 percent more likely to want to try your brand.