There are a lot of innovations that you can use to grow your business. In this post, we are going to look at some of the technologies that you can use today that will help your business increase productivity, generate leads, boost sales and keep your reputation safe.

1) CRM Systems

A customer relationship management system or CRM system helps businesses to track customer interactions and keep contact details up to date. There are various CRM options to choose from enterprise solutions like Salesforce to free solutions such as Hubspot and Zoho.

Crm systems
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With a CRM system, you will be able to better manage your clients in your acquisition funnel, nurture leads, create upselling opportunities and improve customer lifetime value.

CRMs can be linked to your epos system or your website so that you can collect and manage new leads and customers.

2) Inbound Marketing Software

If you do not currently have an inbound marketing strategy for your business, you are missing out on a huge potential to generate new leads and sales for your business.

Inbound marketing can work in a wide range of different industries from ecommerce, manufacturing, engineering, financial, IT and marketing.

Inbound marketing
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What is inbound marketing?

Inbound marketing is creating valuable content that provides a positive impact on potential customers and your business.

It is a method of “attracting” leads to your business rather than “pulling” them. Hubspot describes inbound marketing as “a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.”

There are a lot of inbound marketing software solutions currently available for your business. Most marketing platforms are paid solutions. The most popular inbound marketing software you can choose from includes Hubspot, Pardot or Marketo.

Which platform that best suits your company comes down to your budget, your current CRM system, and your overall preference. Ideally, to have an inbound marketing solution, you need to have a dedicated marketing team or have an agency managing the content creation for you.

3) Cyber Security Software

Cybersecurity is becoming a hot topic as of late with more and more cyber attacks on companies and data breaches from large organizations from around the world.

Personal information is becoming a commodity for cybercriminals and as a result, organizations that store customers’ personal information are becoming a target for cyber-attacks.

Cyber security software
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Organizations can implement cybersecurity software on all work devices, while large corporations can implement staff awareness programs to reduce the risk of a data breach.

For employee computers, internet security software should be used including the use of spam filters. Cybersecurity specialists MetaCompliance state that “96% of data breaches originate from email”.

As the General Data Protection Regulation (GDPR) came into force in mid-2018, there are large fines for companies who misuse or who fail to disclose a data breach affecting personal information belonging to EU citizens. By investing in cybersecurity software, you can protect not only your company but also your reputation.

4) IoT

The internet of things or IoT offers exciting new opportunities for businesses in a wide range of sectors. IoT provides efficiency and economic benefits across all industries.

For labor-intensive industries such as manufacturing, IoT allows for decreased dependency on humans. The use of robots in production provides more productivity through increased output, a reduction in the need for quality control. Other benefits include employee safety in high-risk environments.

IOT for business
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Artificial intelligence (AI) or machine learning is another element of IoT that is helping to revolutionize business. The use of chatbots on websites that can learn to communicate to customers is a game changer for the ecommerce and customer services sectors.

5) Automation

There are lots of automation technologies available for businesses today. The growth of AI is helping customer services through automated systems. Marketing is becoming automated regarding email automation, social media automation platforms and through data collection. These advancements are just the tip of the iceberg.

Automation software can help small business owners to manage mundane tasks so they can continue working on the tasks that will grow their business. Some simple platforms like IFTTT and Zapier help to automate social media and emails. Automation bots can be coded so that more complex processes can also be automated.

Business Automation
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Automation extends to the production sector where robots can work essentially 24 hours a day, producing products. AI can regulate systems in power plants, and computers can be coded to be able to repair problems in other computers.

The boundaries for automation are endless. If you analyze the processes in your business, you can now pinpoint where you can improve it through automation.

The technologies above offer a huge opportunity for businesses to increase their revenue, improve productivity and contain their costs. Technology for business continues to improve year on year, and your company fails to adopt these technologies you could potentially miss out on these opportunities for your organization.