Have a video marketing strategy ready to launch? It’s time to build a bench of skilled talent to start creating your content.

Whether you have a few video experts in-house and need extra talent to supplement or you’re looking for video experts to help with the entire process, freelance talent might be a good option because you can find the skills needed for each step of the process.


In case you’re not sure exactly which services you need, here are some considerations:

  • Does your video require original footage and videography?
  • Are you using mostly motion graphics, animation, and screen capture?
  • Do you primarily need editing of live action clips?
  • How much of your video will be scripted voice-over or narration?

Narrowing down what your video will include will help you match your requirements to the skills you need. Below is a quick rundown on the types of video freelancers you might need.

Video Producers

Video producers can provide guidance, insight, delegation, and product management as you navigate the video process. For more complicated video productions, they can be a valuable liaison between you and all the talent contributing to the video, and can help with everything from renting equipment to storyboarding and editing. Find a great video producer and you’re setting yourself up for success.

Video Editors

For more straightforward videos, an editor can act a lot like a producer, collaborating with other contributors like the voiceover artist and scriptwriter. They’re the art directors of your final video, using editing software to bring all of your video’s creative assets together into a polished piece. They’ll set the pace and tone of your video and maintain the vision and mission for the video every step of the way.

Tip: Check out video editors’ demo reels and portfolios to get a sense of their style.


A writer who specializes in content for video can help brainstorm concepts, collaborate with editors and producers, and ensure your video is on brand and on message.

Voice-over Artists

Choosing the voice of your video is very important, and is a great way to set the tone for your video. If your video leans heavily on narration, be sure you’re engaging the voice-over talent who can deliver the style and cadence you’re looking for.


Below are some typical phases of video production you might encounter during your project. These should help you determine which of the above talent you need, and when.

Who you need will depend on the type of video you’re creating, but this is a general guide to make sure you’re not leaving anything out.


What About Video Length?

A common question is how long should my video be?

The length of your video will play a big part in both the scriptwriting and voiceover recording processes. There’s no magic number when it comes to ideal video length, and research varies. The key is not letting the video drag on too long, and not cutting it too short. An editor will be able to weigh in on pace and length, which can help speed up production.

Upwork video producer Harry Yu says “Many say between 30 and 90 seconds, but there are lots of top-performing videos that are multiple minutes long. The rule of thumb: Viewers have a short attention span. Keep your videos to the recommended time, but if you believe your content is compelling and entertaining enough to go longer, you should definitely do so.”

Sourcing Stock Clips Online

If you’re creating a short video on a budget or tight timeline, one excellent option is to purchase high-quality clips and b-roll footage from stock video resources online.

“There’s a huge variety of clips out there that are high quality and well produced,” says Yu. “Some even offer batches of videos with the same actors in them for more character continuity, consistency, and flow.”

These content-rich resources make it possible to produce a large quantity of short videos relatively easily. Check out sites like Videoblocks, Dissolve, Shutterstock, or Adobe Stock.

By now, you should have all the information you need to start finding the talent you need. Watch the video below for more tips.

Upwork is a freelancing website where businesses of all sizes can find talented professionals across multiple disciplines and categories. If you are a business and are looking to get projects done, consider signing up!