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It turns out there are key differences between jobs posted to Upwork using a mobile device versus a desktop computer, and they might be making your project less attractive to the top freelancers you want to work with.

In an analysis of freelance job posts on the Upwork site, there were three things that stood out about projects that weren’t being filled. In general, they were:

  • Shorter in length
  • Requested fewer skills
  • Shared with fewer freelancers via invites

What does that mean for the next project you post via iOS or Android? Here’s a breakdown of ideas on what you should include and what you might be missing.

Get the basics right

If you want to write an awesome job post to find a freelancer to complete your next project, there are a few things you’ll want to pay attention to.

Include important details. Top freelancers are looking for a good challenge, and details about the work to be done help define what you’re looking for and whether they’re a good fit.

Do your research before you start writing. What skillset does your project need, and what level of expertise is appropriate? Get a clear understanding of what you’re looking for in a freelancer so you can target your job post accordingly.

Be professional. Proofread your job post and watch for typos, grammatical errors, or sections that don’t make sense. Freelancers can be just as critical as you when deciding who they want to work with, and a poorly written job post can be a red flag.

Troubleshoot your job post

Three of the problem areas identified in Upwork’s analysis included length, the number of skills included, and the number of invitations sent. How can you address each of these things?

1. The length of your description often boils down to the amount of detail you’ve included.

When you’re typing with your thumbs, you may be tempted to keep things brief so you can wrap it up as soon as possible. What a freelancer sees, however, is a short post that doesn’t answer key questions about the results you’re seeking.

The average mobile job post description was roughly half the length of one written on a desktop. In fact, 30 percent of project descriptions were 100 characters long or less—roughly the same length as this sentence. That isn’t particularly compelling.

Does your project description include:

  • A clear and specific project name that includes relevant keywords?
  • A concise overview of the project?
  • An explanation of the challenge(s) you want to solve?
  • Clear objectives?
  • Links, references, or examples for freelancers who want more information before submitting a proposal?

Close-up of one of several Upwork job posting screens as seen on a mobile device

Identifying just one skill, or none at all, makes it more difficult to get a good match on the Upwork website. That said, you can also have too much of a good thing: Adding too many skills makes it harder to find a match.

Aim to select three to five highly relevant skills to go with your job post.

Close-up of one of several Upwork job posting screens as seen on a mobile device

3. Inviting freelancers improves your chances of finding a good fit.

One effective way to find support for your project is to ensure top freelancers see it by inviting them to submit a proposal—and the more freelancers you invite, the more likely you’ll find someone who’s available and a great fit.

More than half of the clients who publish their job posts via a mobile device end up inviting five freelancers or less. Inviting five or more freelancers to check out your job post improves your odds.

We increasingly do business via mobile—it’s convenient and efficient. But shortcuts don’t always bring the same results. By spending a bit more time to expand your project description, tag a few more skills, and send a few more invitations, there’s a greater chance you’ll find the support your project needs quickly and easily.