How to hire campaign managers

So you want to launch a marketing campaign…where do you start? Whether it’s via traditional media outlets such as TV, radio, and magazines, or digital marketing channels such as social media, SEO, and paid advertising, a campaign manager can help you plan and execute your next marketing campaign. In this post, we’ll walk you through the process of hiring a campaign manager.

What is a campaign manager?

Campaign managers handle all the planning, coordination, and tracking that goes into running a marketing campaign. A marketing campaign generally involves a specific push to drive traffic, such as a new product launch.

Here’s a quick overview of the skills a freelance campaign manager might have:

  • Project management and budgeting
  • CRM/campaign management tools such as HubSpot, Salesforce, and Zoho
  • B2B/B2C marketing
  • Marketing analytics and reporting
  • Content marketing (e.g. magazines, video, social media posts, and blog content).
  • Communication and presentation skills

Campaign managers help businesses achieve their marketing goals by managing multiple marketing channels from start to finish.

Examples of what a campaign manager can do for you

So who can benefit from a campaign manager? Anyone trying to reach a concrete marketing goal, such as penetrating a new market or increasing sales.

Here are a few examples of projects that a campaign manager can complete:

  • Mobilize a team of copywriters, designers, and advertisers to create blog posts, ebooks, and emails that make up a sales funnel
  • Research keywords to create an SEO content strategy that will drive traffic to your landing page
  • Coordinate with media outlets, social media influencers, and other third parties to promote a new product launch
  • Manage campaign budgets such as funds for a pay per click (PPC) advertising campaign

IDENTIFY YOUR CAMPAIGN MANAGEMENT NEEDS

The best campaign manager for your needs is the one who understands the ins and outs of your target marketing channels. Do you require experience monitoring conversions on an automated email campaign? Or do you also need someone familiar with working with media outlets? The scope of your project depends on the type and number of marketing channels you have.

How to write an effective campaign management job post

With your campaign management needs in mind, it’s time to write that job post. Put yourself in the shoes of a freelance campaign manager and try to imagine what they’ll type into the search box on Upwork to find your job.

Every job post should include:

  • Project scope: Be specific about the types of tasks and deliverables (e.g. promote a new product via Instagram).
  • Background: List specific tech skills and requirements (e.g. experience with Hubspot).
  • Timeline: When do you need help managing campaigns, and for how long will you need them?
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Although you don’t need a full job description as you would with employment, you still want to be specific and detailed enough in your job post so that prospective freelancer knows what your project entails.

Shortlist potential freelance campaign managers

With your project posted it shouldn’t be long before the first batch of proposals start rolling in. You can shortlist talented campaign management freelancers on the following criteria:

  • Marketing fit. There’s a big difference between running an SEO campaign and trying to interface with the press, familiarity with your marketing campaign is key.
  • Communication. It takes strong communication and leadership skills to keep everyone from writers to designers focused on the desired marketing outcome.
  • Feedback. Get a glimpse of what it’s like to work with a particular campaign manager by reading reviews from past clients.

PREPARE FOR THE INTERVIEW

Once you’ve narrowed your list of candidates, you’re ready to conduct the interview which will lead you to your ideal campaign manager. Here are some sample campaign manager interview questions:

  • “Describe any challenges you’ve faced in a team environment. How did you handle them?” Teamwork is the cornerstone of a solid marketing campaign. You want a campaign manager who can work well with a diverse team of advertisers, designers, writers, and other specialists needed to bring a marketing campaign to life.
  • “Explain a time you implemented a bold new marketing strategy?” This question gives the campaign manager a chance to show off their skills and experience.
  • “How familiar are you with [insert marketing channel here]?” Whether it’s social media, SEO, paid search, or print media, each marketing channel comes with its own set of costs and challenges.

If you’re still not sure at the end of the interview process which candidate is right for you, feel free to use a small paid test project to try out a freelancer. Ready to boost your core KPIs across your favorite marketing channel? Hire a campaign manager on Upwork today!