Good content can be like a swiss army knife for growing businesses—especially when it comes to supporting your marketing, sales and SEO tactics. An archive of high-quality, targeted content can be one of the most important tools in your arsenal as you take on initiatives, such as
- Improving SEO
- Driving conversions
- Lead generation and nurturing
- Targeting new markets
Whether it’s via your blog, website, syndicated articles, or data-driven landing pages, content is a great way to support your goals. But for content to be successful, it has to be high-quality. And high-quality written content takes time, effort, and expertise to create. If you want to scale that content, you’re looking at a volume of work you might not have the bandwidth or in-house talent to pull off.
The good news? Content projects are particularly well-suited to remote talent. Consider engaging freelance professionals who can focus on specific parts of your strategy to keep it moving forward, rather than spread your existing team too thin (or trying to write it yourself).
How Content Can Drive Better Business—and How Freelancers Can Help
Want to start leveraging content to grow your business? Here are a few approaches to using written content and how remote talent can help you get it done.
Partner with your sales team to optimize for their goals. Refreshing your website is never a bad idea, but sometimes you need new, focused pages to support specific teams or imperatives. Say your sales team notes customers dropping off at a specific point along your sales funnel. Research indicates they’re not quite sold on the use case of your product and need a bit more prodding. Creating and directing them to a new webpage that presents a compelling problem-solution scenario helps them finalize their purchase. Engaging a freelance content writer to craft a new, optimized page with relevant articles, case studies, and CTAs lets you to quickly pivot your strategy.
Recover lost organic traffic and boost SEO. If you’ve noticed organic traffic dropping off after a big algorithm change or an SEO audit has revealed prime keywords to go after, time is of the essence. A freelancer can step in and craft targeted, keyword-rich content that’s well-written and well-researched. Assemble your SEO wish-list keywords and topics and engage freelance writers to help bolster your rank with long-form content.
Diversify your blog with new, more valuable content for readers. Company blogs aren’t what they used to be. If your blog is growing stale, go beyond updates and internal news and turn it into a resource that offers real value to your users. A freelance content marketer can help identify categories to go after and craft related articles that share key insights, tips and tricks, and how-tos that readers can actually use. That quality blog content can do a lot to build your credibility and position you as a thought leader in your industry.
Tap freelancers in other countries to create localized content for target markets. Expanding into new markets is an excellent way to grow business, but that growth can be cut short if your content isn’t relevant to your target market. Localization goes beyond translation—it’s tailoring your content to resonate with other cultures. A local freelance content writer familiar is an invaluable resources—something the Spain-based Fixr.com learned and used a pool U.S. freelancers to tackle. The company assembled a team of American freelancers to generate articles that successfully drove 500,000 monthly organic visitors to their site.
Tips for Engaging the Freelance Writers You Need
You might consider going about the process like this:
- Set goals for your content, whether it’s to drive organic traffic, support your sales team during a pitch, or boost awareness of a new product.
- Determine what types of content will support those goals. Will the content be blog articles, e-books, or new page on your website or mobile app?
- List the topics you’d like to cover. These can be keywords from an SEO audit or specific topics relevant to your audience.
- Break your content needs into tasks then delegate them out. Map out what you’ll do internally and what tasks you’ll farm out to freelancers.
- Establish a point person to review and approved content your freelancers.
To build a pool of talented freelancers to help you get started, look for writers with portfolios of the types of content you need and, if possible, with subject matter expertise on the topics you’re targeting. Find the pros you need with these guides:
Once you’ve got a plan in place, check out these tips to accelerate your content creation.
Amazing content doesn’t happen overnight, but with the help of freelancers, you’ll get a solid foundation of content to build on in a fraction of the time.