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Are you planning on developing a mobile app for your organization? A truly defining idea can be converted into a visibly, usable and functional mobile app. However, for that to happen, you need to be able to define a roadmap and strategy for the mobile app. As soon as you have a mobile app idea, there are two important things that you ought to do, to ensure its success.


A good idea should be backed by a solid research. Find out everything related to the idea that you have just got. For instance, is your idea already on the market? Do you have any competition in any form? If yes, then what is the competition doing.

Take Uber for example. When Uber was launched, their main competition was local cab drivers. Poor performance by drivers and unstructured payment options led to a massive drop in their customers. When Uber identified the problems faced by people using cabs regularly, they understood what they needed to do in order to grab the market. One problem was that people were not able to get a cab instantly. They had to wait until an available cab arrived. Sometimes, people had to walk a particular distance before they could get a cab. Sometimes the cab drivers refused to take potential customers to their destination. No structure in the pricing policy affected both the cab drivers as well as the passengers. There was no means of knowing what the right price was for a particular ride. This led to both under and overpricing. Potential customers would turn to other means of transport. Uber saw a potential here and decided to launch their mobile app which would make booking transport easy. The user could book the cab, know the price, and also know the estimated time of arrival of the cab.

So, when you have an app idea, here are a few things that you should do as part of the research.

  • Identify what kind of problem your solution would be solving. Like with Uber, the lack of convenience and the pricing problems were solved by the mobile app.
  • Define the target audience for your app solution. What does your potential user base complain about? Are the existing app solutions connecting to their problems? What is their main issue with the existing solutions in the market? Look for why the target audience is not satisfied with the current solutions.
  • Research on the competition. What kind of problems is your competition solving? How are they winning the audience? What are the existing gaps, and would you be able to excite the audience with the solutions you are offering?



Once your research is ready, you should define the roadmap for mobile app development. You should work on defining the different parts of the development, and how to proceed towards it, in a step-by-step fashion. Start with defining the features for the app you are planning to get developed. If you are planning an MVP, then you need to make sure you have listed out all the functionality that you want as part of it. Then, you need to list out all the features that you want as part of the fully functional app solution.

Once the features are listed, you will need to map out all the steps of completing the project. For instance, if your first step is to sketch the screens, then define how you will do that. What software would you use to complete this step? What would be the next step after completion of sketching the screens? What technology would you be developing the app for. This step by step approach will help you design a blueprint for your app development project. Once the blueprint is approved then your plan is ready with an app monetization strategy. It is important that you have a viable app monetization and launch phase strategy in order to get the audience on-board immediately.


These two steps will get you started with a focused approach towards transforming your app idea into a viable and feasible app solution. So, next time you have an idea, don’t forget to research and get the strategy ready. The rest all follows, and you get a successful deployment to your credit.