a woman thinking about her project

Whatever your project is, you can get it done with experts on Upwork. There are freelancers and agencies in every category from data science and design to mobile development and business analysis. And with the extra, built-in capabilities of agencies on Upwork, there’s no project too large, too technical, or too niche.

So… can you get your project done? Yes, you can—and here’s how.

Focus on the skills you need to get your project done.

“My project requires a very specific skill that’s hard to find.” It’s a common concern for highly technical, niche projects, but the reality is that tapping freelancers and specialized agencies is the most efficient and cost-effective way to access talent with well-honed, cutting-edge skills.

That’s because freelancers tend to invest more in growing their skills than full-time employees. A 2017 survey of freelancers in America found that 65% of full-time freelancers continue to update their skills as their jobs evolve compared with 45% of full-time employees. Some even take the time to learn peripheral skills in their field so they can take on more aspects of a layered project.

Anton A., founder and lead designer of web and mobile app development agency InVooDoo, is constantly seeking to learn the latest technologies, like ARKit for augmented reality, along with his team. Spending hours a day reading and expanding their skill sets, Anton’s team shares learnings, interesting articles, and new skills for web and mobile development. Beyond the technology, Anton also seeks out news and trends in app marketing so he can provide a deeper understanding to counsel clients when they share projects and their goals.

Specialized agencies on Upwork also offer access to even more top-notch skills under one roof. This makes them ideal partners for your most challenging project, whether it’s software development for a networked in-home device or production of a 3D video game.


  • Be explicit about what you need in your project post so you’re attracting qualified candidates. List skills or qualifications. (You can choose up to ten, but sometimes the more you choose, the narrower the field.)
  • Specify the level of expertise you need in your job post
  • Use filters to control who sees and can apply to your job post

These are some popular projects* completed by Upwork freelancers:

Category Project
Design Develop branded creative concepts for use in marketing campaigns
Update an existing website to align with the company’s new branding
Mobile development Develop custom Android mobile applications
Consulting Provide effectiveness coaching to help teams improve collaboration, communication, and productivity.
Web development Develop augmented reality applications for any industry, from manufacturing to medical care
Enhance an existing web application, whether it’s to upgrade a front-end framework, improve speed and efficiency, or add new functionality.
Integrate a Point-of-Sale system into an e-commerce site or web application
Deploy an IoT application utilizing the AWS IoT platform
Build a staging environment for the development of a GitHub Content Store
Build a cryptocurrency trading platform or other blockchain-powered application
Writing Improve your branded messaging with fresh creative copy for use in marketing materials
Photography Create high-quality images with a professional photography shoot
Network & System Administration Customize a Salesforce implementation with new lead funnels, automated actions, triggers, snapshots, and other tools to improve usability and quality of data
Data Science & Analytics Develop data-driven trading strategies for financial trading applications
Migrate an application and its data from an on-premise server to a cloud-based provider
Turn data into insights with analysis and Tableau visualizations
Build a centralized ecosystem to integrate business intelligence dashboards for cross-functional departments
Video production Create a custom video background for a website
Marketing Run a complete keyword analysis and technical website audit to improve SEO strategy
Run a cohesive blog analytics audit to provide SEO and content strategy recommendations

*Based on Upwork data showing job posts with highest freelancer earnings completed in Q4 2018.

Agencies are a good fit for complex projects.

“We can’t trust just anyone with this project. It’s mission-critical and has lots of moving parts.” It’s time to drop the notion that freelancers are just for basic, administrative tasks.

The reality is companies are using freelancers and agencies for their most strategic, high-impact projects. For big projects on tight deadlines in particular, you can opt to engage a freelance project manager to help coordinate your project for you, or can engage an agency through Upwork to handle your project.

MobiDev, an agency on Upwork, has processes and teams to manage enterprise-level projects, from talent and resource allocation to technical requirements and risk assessment. And with a dedicated point person to funnel feedback between client and agency, even the most complex project can be turnkey.


  • Start with a project brief to outline all of the requirements and milestones of your project
  • Tap an agency on Upwork for their built-in project management and talent coordination
  • Post a project and get started!

If you’re not sure who you need, dedicated talent-sourcing can help.

“I’m not even sure where to start. How do I know who and what I need to get this done?”

Understanding who you need for your project can be overwhelming, especially when it comes to multi-disciplinary projects in IT and development.

With Upwork Plus, you’ll work with dedicated advisors to help you find and hire quality talent fast. You’ll also get built-in project tracking and collaboration tools for teams. Upwork Business is a step up from there, offering white glove talent sourcing from a dedicated team of advisors to help you hire faster and more successfully. Upwork Enterprise is even more customized, offering project-based or managed solutions with a dedicated account executive to help with all of your hiring needs.


  • Clearly articulate your goals and requirements to your Upwork Professional with a great project brief
  • Check out these tips to keep teams aligned, and get leadership buy-in

Learn more about how freelancers are the right choice for strategic, niche products—and post your job today.