You’ve all but finished up a project that you posted on Upwork: The last milestone was met, the deliverables were delivered, and that’s a wrap. However, while all or some of your project may be done, chances are there’s more to do.
Just like a website or mobile app is never really done, there are always opportunities to polish copy, refresh graphics, get feedback about your UI, tweak code, or find and fix bugs. There are plenty of ways to refine aspects of your project and propel it forward with efforts like marketing support, better security, and user testing.
Here are a few ideas of ways skilled freelancers can help keep that project on the up and up.
1. Give projects the power to scale.
Get more eyes on your app, boost downloads, or ramp up traffic to your site once it’s launched. A marketing campaign, search engine optimization (SEO) efforts, and a targeted search engine marketing (SEM) campaign can all help grow your project and build awareness around your brand.
On the technical side, ensure you’re building a backend for your new website or application that has the power to support your growth. Quickly spinning out an app prototype in Ruby might work for you now, but you’ll want to ensure your eventual setup is built to handle spikes in traffic and new users down the line, should you need it. Is an API the right solution for you?
Also, consider your server and database options. Is your entire application stack going to be in the cloud? A developer can help you decide your ideal setup, whether that’s on-site, a hybrid cloud set-up, containerized application, or a totally microservices-based architecture.
2. Look at projects from a user’s perspective—and tune things accordingly.
You may want to refresh the design of your UI after getting feedback through UI/UX user testing. Whether you’ve built a site, app, or a supporting marketing campaign, running your work through user testing is an excellent way to optimize your UX and UI.
User testing should be an ongoing exercise to ensure you’re retaining customers, aware of where in your app engagement might be dropping off, or how your UI could be adjusted to make the UX simple, enjoyable, and easy to use.
3. Put your best design forward with polished graphic elements.
No matter what kind of content you’re creating—whether it’s blog articles, a website, social media posts, or educational ebooks—it’s important to have unique, quality graphics to make them eye-catching and engaging. A designer can create illustrations, format photos, or design infographics to bring your content to life.
Building a mobile app? If you’ve put more energy into the development aspects than the visuals, it’s probably time to hire a designer to make sure your UI, icons, typography, and layout are fine-tuned before coding begins. For iOS apps, you’ll want a designer to ensure your UI adheres to iOS design standards, and the same goes for Android apps and Material Design.
Note: Oftentimes, front-end designs will affect back-end functionality, so it’s best to do this earlier rather than later.
Building a site with a content management system and want tweaks made to a theme? Designers can tweak the CSS, layout, widgets, and more to ensure your theme is customized exactly the way you want.
4. Bolster security with the best defenses.
Another thing to take into consideration is the security behind your app—and within it, including things like two-factor authentication. A developer can run a security audit to make sure your new release is airtight. Have a security pro run an audit of your app or site’s defenses to ensure you’re patching up vulnerabilities before hackers find them.
Have an app that requires logging in, use of personal information, or payments? Look into adding authorization measures to your mobile app to give your customers (and you) that extra peace of mind.
5. Keep mobile apps moving.
Did you recently build a mobile app? Apps typically require a bit of fine-tuning, updating, and tweaking. If you’ve built a version of your app and want to update it to take advantage of features in the latest release of an operating system or a new device on the market, get the help of a mobile developer skilled in your platform of choice to help you develop and deploy an updated code base. Then, get help submitting your app to the App Store or Google Play.
Or, if you want to port your application from one mobile platform to another, get help building your application and tweaking your design for a new OS.
6. Get the ball rolling with interactive prototypes.
Haven’t built a mobile app yet, but have wireframes and UI mockups ready to be brought to life? Get the help of a web designer, a UI designer, or a front-end developer to turn your idea into a working prototype. Prototyping a mobile app lets you take it on a test run, get interactive client feedback, and experiment with certain functionality before development starts.
Also, a developer can help you brainstorm what sort of back-end functionality you may need to bring the front-end user experience to life.
These are just a few examples of ways you can keep the ball rolling with your project. Check out this article for more ideas of ways to keep the momentum going with the help of freelancers.
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