As a marketing professional, you’ve probably worked with several freelance creatives. They’re great for subject or industry expertise, and when you need extra project help. But what if you have bigger projects that require several freelancers?

Do you individually source the specialized talent you need? Or should you engage a virtual agency to handle the entire project for you?

5 advantages of virtual marketing agencies

Top freelancers usually specialize in a single skillset, such as graphic design or public relations (PR). Virtual marketing agencies are made up of teams of top specialists. On Upwork, agency members provide popular skills such as branding and social media — to in-demand skills including data science and interactive mobile development.

Marketing teams turn to virtual agencies for many reasons including:

  • Single point of contact. Instead of sourcing, communicating with, and tracking projects of several individual freelancers, you work with a single project manager.
  • Less administrative time. The project manager does all the work assembling the right talent, at the right stage of the project. This helps your projects ramp up faster, and saves you time on sourcing, vetting, and paying individual freelancers. The project manager also frees up your time by handling communication with each specialist to keep deliverables on schedule.
  • Faster turnaround times. Different parts of your project will be assigned to the appropriate specialist. For a website project, one person may handle the graphics, another works on the branding, others may work on the site’s user experience (UX), and another on the site launch marketing strategy. Because each part of the project is worked on by a specialist, it often shortens project ramp up and turnaround times for deliverables.
  • Higher-quality work. Agency members are accustomed to collaborating with each other. This can increase creativity and innovation when designing campaigns. Although agencies work with skilled professionals, the project manager reviews all work before forwarding it to you. In the end, you receive higher-quality deliverables, which often saves you time on revisions.
  • Niche expertise. An agency is especially helpful if you’re engaging specialists that may not be within your expertise. Experienced agencies know what talent you need on the project, and how to vet them accurately. Starting with the right team can help your project stay on time and within budget.

What types of projects can virtual agencies handle?

Virtual agencies range from a two-member team, to large companies with hundreds of full-time employees. Top Upwork agencies deliver marketing projects with budgets from $2,000 to $200,000 and more.

For example, iDigital Marketing creates solutions such as interactive videos and SmartDOCs – which are fully responsive documents for cross-platform viewing. Projects include designing animated infographics to creating private company portals.

Argusoft is a software development agency with expertise in healthcare, eLearning, banking, and finance. One of their clients asked the agency to create a solution that enables outreach members to help more people in rural India. Argusoft created a mobile phone app that allows non-medically trained outreach workers to assess the health status of rural villagers. The app helps improve lives by showing workers how to treat basic health conditions, and know when to escalate care to local hospitals.

When housing development company planned to rebrand, they wanted all facets of the rebranding campaign handled by a single agency. 21six is a marketing agency consisting of a 60-person staff who spans a variety of disciplines. They prepared the strategy and design — plus developed and executed the digital, social, and PR campaigns.

Learn how to increase your ROI by 2X with a marketing agency

It’s no secret that time and budget limitations, plus a worsening talent shortage, make it difficult for marketing teams to do all the work in-house. That’s why more companies must rely on freelance help—from individuals to agencies. It’s simply an efficient way to stay competitive.

Learn more about working with agencies during Upwork’s upcoming webinar. Experts from leading creative agencies will share

  • Unfold the common myths around working with a marketing agency
  • Share tips for getting the most out of your agency and its resources
  • Provide examples of their most successful partnerships

Get this and your questions answered by signing up for the live webinar.

Webinar: Increase Your ROI 2X With a Marketing Agency
When: October 24, 2017
Time: 2pm ET / 1pm CT / 11am PT
Reserve your seat today