Live-streaming video apps are still the new kid on the block and most of us don’t have the best practices down yet (mostly because they’re still being established) so here’s what we’ve learned so far from Periscoping pioneers about how to get the most out of your broadcasts.

Periscope
Your audience will want to know you’re broadcasting about DUCK ARMY, so be sure to promote it ahead of time.

1. Let your network know you’ll be Periscoping.

Although setting up a broadcast on a whim is fun, you’ll have a better chance of an invested audience if you let your followers on Twitter (and elsewhere, but more on that in a minute) know that you’re planning to broadcast later. Give a teaser on the topic or give your audience a chance to ask questions; that should help you plan an outline of what you’re going to say.

And definitely have an outline of some talking points, unless you’re an experienced and outstanding extemporaneous speaker.

2. Promote across all social networks.

Periscope is owned by Twitter, but your audience will vary in which networks they spend their time on, so don’t be afraid to announce your inaugural Periscope broadcast on Facebook and Instagram too, or anywhere else you keep a consistent social presence.

3. Set a regular schedule.

If you’re having fun broadcasting and growing a good audience, you might considering setting a regular broadcasting schedule. That will help you with a structure for framing each session and will let your audience know they have a regular time to tune in and find you.

4. Save broadcasts and share to get people interested in future broadcasts.

A commandment of content marketing worth following is “let no good content go wasted”. Save your broadcasts and tweet out links to them to get audiences interested in watching the next one. Share clips on Vine or Instagram, and edit down portions to post natively on Facebook. Repurpose your broadcasts to get the most out of them and keep the content flowing fresh across platforms.

5. Do a joint broadcast.

Collaborate with someone who has a similar audience, or anyone with whom you can establish an interesting overlap between your industries. Working with someone more established on Periscope can help you learn and establish your own audience there, and is a fun introduction to it that might leave you feeling more prepared than just broadcasting alone from your home office. (Although there’s nothing wrong with that either!)

Bonus: Measure your efforts

The best way to see what’s working and what’s not- maybe those 7pm promotional tweets were more successful than the 7pm batch- is to measure your efforts. Pick a hashtag to use when you’re talking about your broadcasts, something short, easy to associate with you and/or your brand, and something that’s not already in use (we wouldn’t recommend #TBT, for example). Then use something like our TweetReach by Union Metrics snapshot reports to get a quick idea of the reach of your broadcasts and tweets promoting them, or look into our more advanced tools to get more comprehensive measurement of all of your Twitter efforts.

If you want to measure your efforts across channels we can help with that too.

This post was originally published on Union Metrics.