Sarah ParkerVisual content marketing- particularly in the form of videos- is the hot topic of marketing at the moment. Videos are attention grabbing, and when done well, attention holding. They can elicit strong emotional response. Brands like Budweiser have capitalized on this with their horse-and-puppy friendship Super Bowl commercials. Most brands don’t have the same level of resources, however.
Make the most of the resources you do have and get the most out of the video content your brand shares on Twitter, with these three tips. The best part? They don’t require a multi-million dollar budget or dedicated video team to execute.
1. Tease pieces of a longer video
Drive traffic back to your YouTube channel or website by posting 6-second clips of your full video on Vine, 15-second clips on Instagram, and sharing both of those on your Twitter account. Pick the section of video that will be the most interesting to the audience on each platform, and take note of which one performs best when shared on Twitter.
2. Make a series of shorter videos leading up to a longer one
Even if what you’re planning to release is a longer video that covers different aspects of change in your business structure or that demos a product, you can still use this approach; just film quick 6-15 second clips of stand-ins acting as customers, asking the questions that your longer video will address. Tweet these with the promise that an answer is coming soon, and use them as an opening to get your customers to share their most frequent questions with you so that you can address them.
3. Use Twitter to source material for your next video
Whether you’re just getting into video marketing or your well of content ideas has run dry, Twitter can help you out. Do you host or attend any Twitter chats? Ask the attendees if there is a topic they’d like to see addressed, and plan your next video around it. Consider hosting a weekly Q&A on Twitter where you collect the best questions and have them answered in video format and shared back on Twitter. Use a unique hashtag for your Q&A so you can track the conversation over time, and so your question askers will have an easier time finding the new video answers as you post them.
The bottom line
Twitter is fantastic for amplification of your video messages, and for connecting with your audience in real-time way that isn’t possible with video comment sections.
This post was originally published by Union Metrics.
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