Today, using the Internet means dealing with many accounts, sign-up forms, and password boxes. To protect customer information and provide tailored services, most companies need user accounts. For customers, remembering usernames and passwords can be very difficult, but it’s a necessary part of enjoying the advantages of the online world.
A lot of people skip remembering different credentials by using the same username and password for every new account they create. A survey by Password Boss showed that 59 percent of individuals reuse the same password—which is a major security mistake. A hacker can easily steal your password from a less secure account and use it to break into a more important account, like your bank or healthcare services.
Social login could provide an answer to the problem. It enables you to use an existing social account to login to new accounts, such as a retail mobile app or an online service. Social login offers users the convenience of not having to remember and enter credentials for every login, and the advantages go even further. Social login reduces the number of places the same password is stored, thus decreasing opportunities for identity data theft.
Social login can be advantageous for businesses too. An eCommerce survey by Visual Website Optimizer found that 23 percent of users will abandon their shopping cart if they have to create a new user account. Offering your customers the option to login using their social media accounts can overcome this barrier and pave the way for a frictionless journey to purchase.
Another plus for brands is social login provides a source of accurate identity data. It helps businesses understand who their audiences are. They can then tailor relevant products and services to customers’ needs and interests and personalize interactions with them.
Convenience is just the tip of the iceberg when it comes to social login. Looking a little bit deeper under the waterline uncovers tremendous benefits that businesses are just beginning to fully explore.
Join us for our next webinar “Social Login Myths, Realities and What It Means for Customer Experience”