Changes_Ahead.jpgDan Coffing is the CEO of Syntegrity, an intelligent data security services company. During the recent Gartner IAM Summit, Dan took a few moments out of the show to speak with UnboundID about the state of the Identity and Access Management industry, where it’s headed in the future and how IAM professionals can succeed in this time of rapid change.

UnboundID: What are some of the biggest changes you are currently seeing in Identity Management? 

Coffing: The most significant development for those of us managing identity data is the evolution of digital business. Companies are recognizing that not only must they continue to manage identities internally with increasing security sensitivities, but they must also serve the identity demands of providing digitally based marketing and services to external customer audiences. This radically changes the scale requirements for their infrastructures. Meeting the identity demands of multichannel digital customer engagement requires an exponentially larger scale than managing internal employee identities.

In addition to this scale, managing both external and internal identities requires a more sophisticated degree of collaboration across the enterprise. It means IT teams must consider ways to manage and secure identity data coming from a multitude of sources, stored in a variety of environments, including on-prem, in the cloud and virtualized.

UnboundID: What do you see for the future of Identity Management?

Coffing: The demand for identity services will continue to increase as use cases expand into areas such as the Internet of Things. Not only will the number of human identities and associated attributes grow, but the volume of connected devices will reach unprecedented numbers. Each of these devices will have associated attributes,  data that must be stored, managed, and secured.

Relationship data will also be part of this equation. Companies will manage connections between people and devices as well as connecting devices to devices. As a result, the complexity, scale and security requirements are going to go through the ceiling compared to what we are used to dealing with from many different perspectives.

UnboundID: How can IAM professionals and business leaders prepare to navigate the changes ahead?

Coffing: Planning and implementing an infrastructure that can scale exponentially as requirements grow is part of being ready to handle future demands.

Additionally, implementing replicable systems will be key to meeting business requests quickly. APIs and consistent processes will help teams avoid the extra time of repeating steps when it comes to delivering identity services for new apps and digital channels.

Micro-services will also be an important part of identity management growth and evolution. Companies that can incrementally adapt identity management services as businesses quickly adjust strategies will be poised to keep pace with innovation and market trends. Having an identity management platform that can support flexibility and agility will make this possible.


Identity and Access Management is evolving rapidly to meet the increased demands of digital customer engagement. Download the white paper to learn what businesses can do to stay ahead.