by Jay Leonard - Nielsen’s latest Comparable Metrics Report confirms what most of us know anecdotally to be true: Media use is on…
by James Spillane - Have you ever looked into the eye of a kaleidoscope and encountered its intrinsic beauty through just one source?…
by Jay Leonard - According to the CMO Council on average 60 % of marketers’ time was devoted to digital marketing activities. Digital…
by James Spillane - We’ve all heard realtors say it’s “location, location, location” that sells a house. Well, now there’s a similar rallying…
by Connor Brooke - Are you looking ahead and drafting a plan so that 2016 is “bigger and better” than ever? Let me…
by James Spillane - Whether you’re looking to gain the attention of others at your company, looking to take your entrepreneurial spirit to…
by Jay Leonard - What lies ahead for the marketing industry? As I travel and talk with business leaders around the globe, I’ve…
by James Spillane - In the weeks between Thanksgiving and New Year’s, some worry about expanding waistlines. Me? I’m worried about my expanding…
by Jay Leonard - Marketing trends that began a few years ago can no longer be ignored. Looking back over the past several…
by Connor Brooke - The holiday season is upon us, and so – no surprise – I’ve been thinking about shopping. More specifically,…
by Connor Brooke - Over the past few years, Black Friday sales have been starting earlier and earlier – so much so that…
by Connor Brooke - Technology plays a central role in growth and overall operations in business today. Driving revenue growth and improving customer…
by Jay Leonard - Don’t you find it insanely frustrating when you are trying to sign into Skype and you just can’t remember…
by Jay Leonard - This post originally appeared on The Economist Group’s Lean back blog. The average person’s attention span is now even…
by Connor Brooke - An article in The New York Times touched off a spirited debate about the work culture at Amazon, now…
by Alan Draper - This Summer, the lure of the open road (and cheap gas) proved too great, and we exchanged our usual…
by Jay Leonard - When Google announced that it was restructuring to create Alphabet, a new collection of companies that would include Google…
by James Spillane - If you offer a great product at a great price, it stands to reason that your customers will come…
by Alan Draper - Now that I’ve: 1) defined individualization as the next generation of loyalty and customer engagement and 2) identified the…
by Jay Leonard - There’s never been a more exciting time to be a marketer than right now. On the one hand, our…
by Alan Draper - After weeks of being built up as a Black Friday in July, Amazon Prime Day finally arrived, and the…
by Alan Draper - Last week, I started a discussion about how customer loyalty is evolving. Today, I’d like to explore how too…
by Alan Draper - “If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, U.S. Army, Ret.,…
by Jay Leonard - Earlier this summer, it was revealed that two massive cyberattacks have compromised the private information of millions of federal…
by James Spillane - Customers… Who needs them, right? Always demanding attention, tying up your contact center and loitering in your stores. I…
by James Spillane - Remember flip phones? Of course you do, because it wasn’t long ago that a flip phone individualized with your…
by James Spillane - Digital advertising shouldn’t be overlooked anymore. Last year, total spending on digital ads grew more than 40 percent to…
by Connor Brooke - The recent special report from the Association of National Advertisers (ANA) is titled 2014 Insights and Marketers’ Top Concerns…
by Jay Leonard - We live in an age of distraction, and it’s never been more difficult to capture the attention of consumers.…
by Connor Brooke - It’s hard to believe that twenty years ago, only 14% of U.S. adults had internet access. 42% had never…
by Alan Draper - Data-driven marketing is the strategy of collecting and connecting large amounts of online data with traditional offline data, rapidly…
by James Spillane - With over 1.4 billion (yes, “billion” with a “b”) monthly users, Facebook remains the leading digital platform worldwide. However,…