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BrandViews / Teradata

Teradata helps companies get more value from data than any other company. Our big data analytic solutions, integrated marketing applications, and team of experts can help your company gain a sustainable competitive advantage with data. Teradata helps organizations leverage all of their data so they can know more about their customers and business and do more of what’s really important. Visit http://marketing.teradata.com/

Media Use Shifting To Digital Devices – What Does That Mean For Marketers?

Nielsen’s latest Comparable Metrics Report confirms what most of us know anecdotally to be true: Media use is on…

Jay Leonard
January 12, 2016
BrandViews / Teradata

What is a Data Management Platform and Why Do You Need One In 2016?

Have you ever looked into the eye of a kaleidoscope and encountered its intrinsic beauty through just one source?…

James Spillane
January 11, 2016
BrandViews / Teradata

11 Digital Marketing Resolutions for 2016: What Are Yours?

According to the CMO Council on average 60 % of marketers’ time was devoted to digital marketing activities. Digital…

Jay Leonard
January 8, 2016
BrandViews / Teradata

How To Get The Most Impact From Your Investment In Marketing and Sales Content

We’ve all heard realtors say it’s “location, location, location” that sells a house. Well, now there’s a similar rallying…

James Spillane
December 22, 2015
BrandViews / Teradata

Marketers, Make Sure You Pinpoint This Resolution For 2016

Are you looking ahead and drafting a plan so that 2016 is “bigger and better” than ever? Let me…

Connor Brooke
December 15, 2015
BrandViews / Teradata

3 Traits All Marketing Leaders Share

Whether you’re looking to gain the attention of others at your company, looking to take your entrepreneurial spirit to…

James Spillane
December 10, 2015
BrandViews / Teradata

Trends For Marketers To Watch In 2016

What lies ahead for the marketing industry? As I travel and talk with business leaders around the globe, I’ve…

Jay Leonard
December 8, 2015
BrandViews / Teradata

Overstuffed From The Holidays? My Inbox Sure Is!

In the weeks between Thanksgiving and New Year’s, some worry about expanding waistlines. Me? I’m worried about my expanding…

James Spillane
December 3, 2015
BrandViews / Teradata

Four Ways Customers Changed In 2015 And What You Can Do To Adapt In 2016

Marketing trends that began a few years ago can no longer be ignored. Looking back over the past several…

Jay Leonard
December 2, 2015
BrandViews / Teradata

Do Your Marketing Campaigns Appeal to Grandmas Who Shop Like Millennials?

The holiday season is upon us, and so – no surprise – I’ve been thinking about shopping. More specifically,…

Connor Brooke
November 24, 2015
BrandViews / Teradata

The Evolution Of Black Friday Reveals Improved Understanding Of Customers

Over the past few years, Black Friday sales have been starting earlier and earlier – so much so that…

Connor Brooke
November 23, 2015
BrandViews / Teradata

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