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BrandViews / Social Business Engine

Social Business Engine is an online content hub of podcasts, Journals, blogs and videos that educates, trains and inspires business professionals to use cutting edge digital strategies to meet their objectives in today’s connected world.

Harnessing Propensity to Buy Data to Create Sales Ready Conversations

https://traffic.libsyn.com/sbengine/SBE194.mp3 The typical MQL (marketing qualified lead) approach to measuring KPIs is fading out. What’s the new approach that’s…

James Spillane
January 24, 2018
BrandViews / Social Business Engine

Marketing & Sales Alignment Has Arrived with Barb Giamanco

Barbara Giacomo is CEO of Social Centered Selling and globally recognized as a sales leader. She’s the co-author of…

James Spillane
January 18, 2018
BrandViews / Social Business Engine

The Journey to Social Media Innovation and Influence with Mike Stelzner

This episode is an intriguing conversation about social media innovation – what it is and what it takes to…

Jay Leonard
January 10, 2018
BrandViews / Social Business Engine

Winning and Keeping Customers for Long-Term Sustainable Value

 Steve Paul, Vice President of Sales and Commercial Operations at Breg is the featured guest on episode 191.…

Jay Leonard
January 3, 2018
BrandViews / Social Business Engine

Why Procurement is a Front Runner to Digital Transformation

Dr. Marcell Vollmer, Chief Digital Officer at SAP Ariba, is the featured guest for episode 190. I met Marcell…

Jay Leonard
December 20, 2017
BrandViews / Social Business Engine

How Chatbots Can Make Life Easier for Marketing & Sales Employees

 Abhishek Shanbhag is Practice Head – Solutions and Co-Founder of Acuvate, a leader in building and deploying business…

Jay Leonard
December 13, 2017
BrandViews / Social Business Engine

How Conversational AI Provides Marketing and Sales a Competitive Edge

 Alex Terry, CEO of Conversica is an accomplished and award-winning Internet business veteran with a strong track record…

Connor Brooke
December 6, 2017
BrandViews / Social Business Engine

Deploying and Integrating a Modern CRM System

 Brian Shultz is Vice President of Sales & Marketing at ABB, a pioneering tech company that is over…

Connor Brooke
November 29, 2017
BrandViews / Social Business Engine

B2B Brand Marketing as a Driver of Growth [Podcast]

Anthony Kennada is a B2C marketer trapped in a B2B body. He is CMO of Gainsight and has been…

Alan Draper
November 21, 2017
BrandViews / Social Business Engine

A Top-Down Approach to Employee Engagement on Social Media

Karin Aviles is Senior Manager of Demand Generation & Field Marketing at Direct Energy Business. Previously, she was with…

James Spillane
November 15, 2017
BrandViews / Social Business Engine

A Strategy for Global Sales and Marketing Team Alignment

Jorge Solorio is the Industrial Americas Business Manager at Lubrizol Advanced Materials where he is responsible for marketing and…

Alan Draper
November 1, 2017
BrandViews / Social Business Engine

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