What is On-Page SEO

If you have a website or online business, you may be familiar with the basics of SEO. But, there may be some important elements you are missing.

In order to capture higher rankings, you must ensure your website is optimized for both the end-user as well as search engines. Implementing on-page best practices can cover some important SEO bases and set your website up for success in search.

Keep reading to learn what on-page SEO is and how to make sure your on-page strategy is up to par.

On-Page SEO Defined

SEO is a robust technical aspect of website maintenance designed to help your site rank in search. We divide this important strategy into two categories: on-page SEO and off-page SEO, both of which are crucial to the success of any SEO strategy.

According to Moz, on-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-Page SEO Best Practices

Google’s on-page SEO rules have changed a lot over the years but there are still a few core elements that every webmaster needs to keep in mind when optimizing the pages on their website.

This includes the following:

  • URL structure
  • Title tag
  • Meta description
  • Heading tags
  • Alt tags
  • Keywords
  • Content
  • Speed
  • Internal linking
  • Images
  • Mobile-friendliness

Some examples of on-page SEO action items include:

  • Optimizing your title tags and meta descriptions
  • Writing relevant, high-quality content
  • Streamlining your site’s navigation
  • Improving your website’s speed
  • Optimizing your site for mobile

Many people think of on-page SEO as a “set it and forget it” part of the SEO process, but this is far from the truth. While there are some elements that won’t change often, it’s essential to tweak your content, titles, and meta tags regularly to make sure your content is at its best.

It’s important to revisit your on-page SEO strategy often so you can ensure it stays up to standard. You can do so by frequently crawling your website and checking for errors and opportunities.

On-Page SEO: The Bottom Line

In order to generate more traffic and better engage your visitors, having pages that are optimized is essential. Take the time needed to go through your site, fix any errors, and optimize it to its full potential. This will create a memorable experience for your users and strengthen your overall brand equity. It will also increase traffic, improve your search engine rankings for the most relevant keywords to your business, and drive better, more qualified leads.