Whether your website is new or has existed for quite some time, having a well-developed link building strategy is crucial to your success in search. Link building is the most important tactic used in SEO because links are a signal to search engines that your site is a quality resource, worthy of citation. However, link building is difficult and incredibly time-consuming, which is why many people struggle to build high-quality links.
When it comes to link building, there’s one crucial aspect to keep in mind: Google prefers quality over quantity. In other words, you don’t want to build random links hoping it will push your rankings in search. This black-hat SEO tactic tells search engines that your links are of low quality. As a result, your site could be penalized with a lower rank.
Instead, you want to build quality links to relevant content from a diverse set of sources. So, before attempting to build a link, you want to make sure it will be placed on a trustworthy domain (we’ll go into further detail about this later). Over time, and with a good strategy in place, your number of links should begin to grow at a steady pace.
While there are a variety of ways one can build links, here is a simple link building strategy you can start implementing today.
Step 1: Start Repurposing Your Content
Content is the fuel that drives digital marketing. For this reason, many choose to produce new and valuable content through a blog. But, don’t think of the blog as the end of the road for a piece of content. Instead, you should leverage the variety of content channels available to you and repurpose your content to fit the needs of each audience.
All of your blog content is easily recycled. You can re-write it from a different perspective or transform it from a blog article into one of the following:
- An infographic
- A video
- A slide deck
- An interactive piece, such as a quiz
No matter how you choose to repurpose your content, you should always remember the importance of ensuring that each piece is unique.
Step 2: Find Viable Websites to Submit Your Content To
Once you have some content available, you can begin searching for websites that may be interested in featuring your article as a guest post. But, remember, you don’t want to attempt to build a link on any random site. You want to find viable websites, blogs, or resources that will bring your website traffic and potential customers.
So, how do you do this? Start by finding websites that are accepting guest posts and that suit your niche. You can do this a few ways:
- You can use a variety of search queries
- You can search for sites or authors that recently published guest posts on Twitter
- You can use an outreach tool such as NinjaOutreach or My Blog Guest
Remember: you don’t want just any link. Find websites with a significant amount of traffic and backlinks, with a high domain and page authority. A good rule of thumb is to build links on sites that have a higher domain authority than yours. You can use this free domain authority checker to find this information.
Step 3: Start Contacting Your Prospects
Once you’ve found a list of prospective websites, the next step is to start reaching out to them and see if they’re interested in featuring your guest post. There are a variety of tactics that you can use to persuade important bloggers to publish your posts. The easiest strategy is to create an email pitch to send to your prospects.
Here are a few things to keep in mind when you’re contacting your prospects:
- Be human. It’s difficult to get a response if you sound like a robot. Be personal and real so it doesn’t sound like spam.
- Clearly define your blog’s topic and the kind of content you publish. You need to make your prospect aware of the value you provide. If they don’t know anything about your website, it’s likely they won’t be interested in featuring your guest post.
- Make sure they are not one of your competitors. While it’s a good idea to find websites that are somewhat similar to yours, they shouldn’t offer the same exact product or service as you.
It’s important to note that not all guest post opportunities are free. Some websites may require a fee. However, if you are trying to obtain a high-quality link, this fee may be worthwhile.
Step 4: Monitor and Track Your Responses
You want to make sure you’re keeping track of your email responses. Without doing this you could miss opportunities. Build an excel sheet to track your email responses. You’ll also want to make sure you’re tracking new links as you receive them. This makes it easier to track the number of links built and their costs so you can budget effectively and hit your link targets.
There are numerous ways to build links. Guest posting is one of the easiest and most effective link building tactics available. No matter your strategy, if you’re persistent, you are destined to earn higher search rankings.