B2C is proud to bring you this sponsored series by Seismic:
Seismic’s leading end-to-end sales enablement solution for enterprises increases sales efficiency and marketing effectiveness by delivering the right content at the right time. Seismic is the only sales enablement platform anchored by the award-winning LiveDoc® technology, which automates the creation of personalized sales materials within seconds, achieving personalization at scale and dramatically improving time spent selling and win rates. Seismic customers are customizing more than a million pieces of sales collateral per year, and real-time analytics provide unprecedented insight for marketing teams looking to gauge which content helps closes deals. Headquartered in San Diego and with 150 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.
Learn more about Seismic ›
by Toby Carrington - The idea that enablement is an exclusive function of sales enablement is outdated. Enablement has grown to become cross-functional, playing…
by Tony Smith - A seller in 2021 starts their day at a desk, most likely in their home office. They’ve been working remotely…
by Tony Smith - Digital sales rooms (DSR) are simplifying the sales process for buyers and sellers, alike. At a time when buyers are…
by Tony Smith - The world’s best athletes train year-round to hit their numbers and reach their goals. Throughout their journey, they’re coached and…
by Michael Londgren - The transition to virtual selling has fundamentally changed the way sellers engage buyers. In the digital-first landscape, sellers are engaging…
by John Rivers - Social media was once considered a luxury, but it has quickly become crucial to differentiate in financial services. And while…
by Tony Smith - Over the past year, the Seismic Blog has published several posts about social selling. Our content describes the importance of…
by Nate Isaacson - Not long ago, sales and marketing teams had two distinct roles. Marketing generated awareness for a company and its products…
by Mike Orr - When social media reached the mainstream, marketers were among the first adopters. More than ten years later, it’s sellers who…
by Iris Chan - Sales enablement has transformed over the past 15 years. More and more, organizations are planning with sales enablement in mind…
by Brian Caldwell - Pride Month celebrates the freedoms that those of us in the LGBTQ+ community have fought to win and recognizes the…
by Rekha Thomas - The volume of content we consume in our personal and professional lives is growing exponentially. In 2020, the amount of…
by Tony Smith - Even as business evolves, two things remain the same: sellers want to become more productive and B2B buyers want purchase…
by Ed Calnan - So, your company recently invested in a sales enablement solution. Now what? Of course, there are obvious first steps like…
by John McCauley - From an outsider’s perspective, the tech industry is undergoing a gold rush. When the public sees software companies going public…
by David Aponovich - The radical transformation of B2B marketing and sales over the past decade—stemming from the growth of digital to the empowered…
by Hydar Al Ammar - With Salesforce Live Australia and New Zealand kicking off this week, I had the opportunity to sit down with Chandan…
by Michael Londgren - The way that B2B companies do business changed dramatically in 2020. Although digital transformation in sales has always been on…
by Toby Carrington - Sales enablement has been evolving rapidly. Before I joined Seismic eighteen months ago as Senior Vice President of Revenue Operations,…
by Jam Khan - The best companies today are great storytellers. They may even make and sell great products. But before they purchase a…
by Tony Smith - History shapes our lives even today. Each February, the celebration of Black History Month reminds us to reflect on African…
by Nate Isaacson - In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., I developed and…
by Tony Smith - Social selling and buyer engagement on social media is changing the sales landscape. As digital interactions become the norm, sales…
by Ed Calnan - In the past year alone, the sales process has undergone significant changes. As more business takes place in digital environments,…
by Krish Mantripragada - The world around us is changing. Nowhere is that change more apparent than the way in which we do business.…
by Nate Isaacson - As companies move sales activities online, social media is playing a greater role in the sales process. Most employees use…
by Ed Calnan - The company had just come off a record-setting fourth quarter in January 2020. We’d recently switched to a new fiscal…
by Bill Finnegan - Schwab’s annual RIA benchmarking survey is always an eagerly awaited update on goings-on in the space, but perhaps no iteration…
by Irina Soriano - When designing, developing and implementing enablement campaigns, you should leverage the power of technology to support an effective roll-out of…
by Jake Miller - When the business world shifted from in-person to virtual this year, B2B sales changed too. Sellers went from being road…
by Neicole Crepeau - Content marketers increasingly understand that interactive content can help them stand out in the sea of content. However, interactive content,…
by Amber Mellano - A methodology for leading new hires to success Enablement practitioners put a great deal of time, thought, and effort into…
by Irina Soriano - Introducing the Enablement Soft-Skill Triangle – #LifeInEnablement As the Enablement field matures, there are clear functional skills that professionals should…
by Kane Pepi - What does Sales Enablement mean for Bankers? Banks are one of the biggest buyers of IT on the planet, having…
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