by Connor Brooke - Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling: Red Bull, Casper and American…
by Connor Brooke - In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart.…
by Jay Leonard - Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool…
by Alan Draper - Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor.…
by Jay Leonard - The term data-driven marketing is a popular buzzword used to reinforce how strategy and planning are critical to developing…
by Jay Leonard - You can find a ton of stats about the rise of live video. They’re all impressive. We spend hours…
by James Spillane - It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. The holiday season…
by Jay Leonard - Most of you are exposed to hundreds, maybe thousands, of ads in the span of just one day. In…
by Connor Brooke - Content marketing is “always on” and it’s putting new pressures on marketers. Last year 88% of B2B marketers said…
by Connor Brooke - We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. From scaling…
by James Spillane - Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are…
by Jay Leonard - In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the…
by Connor Brooke - How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core…
by Connor Brooke - Landing pages are important for two reasons – they motivate people to click further into the sales funnel and…
by Jay Leonard - Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users…
by Connor Brooke - It’s no secret that consumers are taking control of what content they choose to see. The makers of the…
by James Spillane - Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework.…
by Jay Leonard - For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships.…
by Alan Draper - There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in…
by Alan Draper - Marketers are creating more content than ever. According to the Content Marketing Institute, 77% of B2C companies and 70%…
by Jay Leonard - When news is breaking, we don’t wait for the six o’clock news or a blog recap to get the…
by Connor Brooke - If you’re looking to become a thought leader where do you start? It’s an issue a lot of marketers…
by Connor Brooke - When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing…
by Jay Leonard - Google is the world’s largest search engine with over 67% of the global search engine market share, according to…
by Connor Brooke - What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently…
by Connor Brooke - Sometimes, when you’re looking for content, you don’t want a snack but you’re not looking for a three-course meal…
by Jay Leonard - In a study conducted by Forbes, only 1% of Millennials surveyed said that a compelling advertisement would make them…
by Alan Draper - How do consumers interact with content and how can marketers reach them? We’re diving into the data to shed…
by James Spillane - Great marketers treat content marketing like fly fishing. They bait hooks with quality content and drop them into the…
by Connor Brooke - If the point of content marketing is to form and nurture a relationship with your audience, humour should be…
by Connor Brooke - New Quarter: New Plan It’s a new quarter which means it’s time to set new goals, tweak your strategy,…
by Jay Leonard - Though being memorable is important, your audience isn’t necessarily always looking for the most entertaining or original content. Oftentimes…