by Alan Draper - Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content…
by Connor Brooke - Content production is a challenge that has dominated the content marketing space for a while now, with 54% of…
by Connor Brooke - Content marketing has never been so hot. 80% of companies now create content as part of their marketing strategy.…
by Alan Draper - Content is an investment. Each and every blog post, eBook or video you publish as part of your content…
by Connor Brooke - According to CMI’s 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at content marketing.…
by James Spillane - 5 years ago, as content marketing started to become a trend, I was trying to imagine what it would…
by Connor Brooke - Once upon a time I had an awesome high school History teacher named Jesse. He was short, balding, sarcastic,…
by Connor Brooke - Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst…
by Jay Leonard - Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it…
by James Spillane - As content marketing matures, there are more and more reasons why you need content marketing software. TopRank – Lee…
by James Spillane - Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s…
by Connor Brooke - How do you justify the ROI of your content marketing? Sooner or later, especially for B2B companies, you’re going…
by Connor Brooke - If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is…
by Connor Brooke - Repurposing is a key strategy of the lean content marketing methodology. Megan Marrs has 11 interesting best practices and…
by Jay Leonard - Some say content marketing is only for people with deep pockets, and that short of creating Star Wars, you’ll…
by Alan Draper - You’ve heard it before: you need a content strategy. But how can you make it impacting without huge budgets…
by Jay Leonard - Media has changed. It used to be that startups or SMBs couldn’t buy media. TV, print or radio…
by Jay Leonard - “Content is king!” “Content is the new SEO!” “Content is the new PR!” What isn’t content these days? You…