Shopping Cart Abandonment Email Trends

For the second year in a row, we took time away from shopping to do what so many shoppers do — abandon shopping carts. In early December, we clicked through the promotional emails of more than 90 major retailers, filled up our carts, and walked away. Less than one-quarter of the retailers followed up with a triggered email to try to get us to check out.

The low adoption to shopping cart abandonment emails continues to be great opportunity for retailers to serve their customers better and generate more revenue. Seventy-two percent of marketers say cart abandonment emails are very effective or effective, according to Salesforce’s 2015 State of Marketing Report.

Our findings, which are summarized in the infographic slidedeck below, also highlight the opportunities to make existing cart abandonment emails more effective by extending them into series, increasing the speed of first response, adding personalized product recommendations, adding seasonal context, and more.

Shopping Cart Abandonment Email Trends from Salesforce Marketing Cloud