Twitter Facebook LinkedIn Flipboard 0 For the second year in a row, we took time away from shopping to do what so many shoppers do — abandon shopping carts. In early December, we clicked through the promotional emails of more than 90 major retailers, filled up our carts, and walked away. Less than one-quarter of the retailers followed up with a triggered email to try to get us to check out. The low adoption to shopping cart abandonment emails continues to be great opportunity for retailers to serve their customers better and generate more revenue. Seventy-two percent of marketers say cart abandonment emails are very effective or effective, according to Salesforce’s 2015 State of Marketing Report. Our findings, which are summarized in the infographic slidedeck below, also highlight the opportunities to make existing cart abandonment emails more effective by extending them into series, increasing the speed of first response, adding personalized product recommendations, adding seasonal context, and more. Shopping Cart Abandonment Email Trends from Salesforce Marketing Cloud Twitter Tweet Facebook Share Email This article originally appeared on The Salesforce Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONAHotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen