It’s been said that proper selling is an art form. It takes talent and skill to close deals, and not everyone is cut out for the job. Skills like human intuition and the ability to interact with other people are highly valued, but also having strong data and insights literally in your pocket makes for an unbeatable sales rep. This is where selling becomes more scientific, using all the available data you have to make calculated deductions and analysis-based decisions. With the advance of CRM enriched by complete, accurate data, sales reps can work more efficiently to close deals faster than ever.

Data strong sales reps contribute to the overall quality and maintenance of a CRM by entering in details—even if they seem ‘unimportant’—to provide others employees valuable context and insight. Using technology to import data from email conversations or attach presentations can provide important information for moving a deal along. With all of this information at their fingertips, sales reps can confidently meet with decision makers and deliver a relevant, tailored sales pitch. By using mobile CRM apps to log and view data and activity, they can stay connected anywhere, anytime, using any device.

Our infographic below highlights how sale reps benefit from a data-strong approach. Take a look and download the free e-book to find out how data-centric teams drive business success.

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