Twitter Facebook LinkedIn Flipboard 0 This is the final post in our four-part Data Strong Organization infographic series. Be sure to check out our Sales , Marketing, and Sales Ops infographics. When CRM is working to its full potential for your business, it’s a beautiful thing. Employees are working efficiently, performing high-value tasks instead of manual processes. They’re making informed data-driven decisions that reap higher returns. And customers are happy because their experiences with your business are personalized and seamless. But a CRM isn’t always easy to manage because data is difficult to manage. Endless data is being generated every second of every day. There are errors in it, whole sections missing, and duplicate data causing confusion. Worst of all, just when you think you have it all tidily contained, it changes quickly and becomes outdated. CRMs are only as strong as their data, so it’s up to the heroic CRM administrators to safeguard all of the valuable information you’ve amassed to inform your business strategies. Administrators act as CRM champions, showing the organization the value of having a single source of truth and encouraging input to develop an effective data strategy. They bridge the gap between the CRM and all departments, helping to set standards for contributing, curating, and securing data. By having a data-strong CRM administrator on board, data quality increases, teams work smarter, and the entire company can trust the data in the CRM. In the infographic below, we take a look at how CRM Administrators are the backbone of a data-strong team. Take a look and download the free e-book to find out how data-centric teams drive business success. Twitter Tweet Facebook Share Email This article originally appeared on The Salesforce Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?