Seth Godin is a legendary marketing expert and bestselling author. I’ve seen him speak before, and as a marketer, he’s inspiring, exciting, and spectacular. In an upcoming Series Pass webcast on June 24 at 11am PDT, Seth Godin will discuss why you must surprise your customers and defy the status quo. He’ll address why good marketers matter more today than ever before. And he’ll explore top brands using customer experience to crush the competition.

To get you on the road to becoming spectacular, here are 15 thought-provoking quotes from Seth Godin about business growth. Be sure to join us to hear many more.

“The job isn’t to catch up to the status quo; the job is to invent the status quo.”

“In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.”

“Stop advertising and start innovating.”

“Your art is what you do when no one can tell you exactly how to do it.”

“Change almost never fails because it’s too early. It almost always fails because it’s too late.”

“If you can’t state your position in eight words, you don’t have a position.”

“How dare you settle for less when the world has made it so easy for you to be remarkable?”

“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.”

“Soon is not as good as now.”

“If failure is not an option, then neither is success.”

“If it scares you, it might be a good thing to try.”

“Don’t find customers for your products, find products for your customers.”

“The people who are the best in the world specialize at getting really good at the questions they don’t know.”

“You have everything you need to build something far bigger than yourself.”

“It’s clearly more fun to make the rules than to follow them.”

Join Tiffani Bova, Global, Customer Growth, and Innovation Evangelist at Salesforce, and Seth Godin for this exciting live webcast on June 24 at 11am PDT. Register now.